Retention Marketing Strategist

Saint John's - Canada

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Retention Marketing Strategist

Were searching for a strategic thinker to manage and grow lifecycle marketing programs across email and SMS. Youll be responsible for flawless execution high-converting campaigns and data-backed optimizations that drive revenue and support the Transparent Labs brand.

Responsibilities:

Email & SMS Execution: Plan brief and execute email/SMS campaigns in alignment with the overall marketing calendar.
End-to-end Lifecycle Mapping & Implementation: Design and optimize automated journeys to help email & SMS subscribers activate quickly discover value and stay engaged differentiating content and messaging for Subscribe & Save vs. one-time-purchase customers when necessary.
Content Ideation: create unique and innovative content based on industry trends customer insights brand goals and behavioural triggers.
Cross-Functional Collaboration: Coordinate cross-functionally (customer success scicomms creative social product SEO web project management & athlete teams) to align and inform the email marketing program based on other organizational objectives.
Performance Analysis: Use experimentation and data to refine lifecycle touchpoints and improve KPIs like activation adoption retention and conversion. Monitor analyze and report on email marketing KPIs using data to inform and refine content strategy.

Ideal Candidate Qualifications:

2-4 years of lifecycle/email marketing experience (DTC/eCommerce preferred).
Strong understanding of market segmentation customer journey mapping and campaign automation. Experience driving a subscription program is a plus.
Strong copy instincts ability to write or revise copy to match brand voice.
Hands-on experience with Klaviyo or similar ESPs (flows logic segmentation testing). Experience with platforms like Tapcart Zaymo and Skio are a bonus.
Interest or certifications in health fitness nutrition science or a related field (e.g. Kinesiology Biochemistry etc.).

Who thrives here:

People who take initiative spot problems early and bring solutions before being asked.
Thrive in a test-and-learn environment where experimentation and iteration are core to success.
People who are data-driven and are confident in their thinking but are able to adapt and adjust their thinking in the presence of new information.

What we offer:

Youve got the skills for the job and deserve proper compensation! We offer competitive salaries so you can bring your best self to work.
We offer health insurance including dental EFAP as well as a wellness program and Group RRSP with employer matching so dont worry we got you.
High-performing people need a healthy balance. Take advantage of our office gym!
Live the brands you work on. Free monthly supplement orders from our four brands Jacked Factory Transparent Labs Nested Naturals and Cira Nutrition.
Our team never stops learning. We provide self-development assistance so you can continue to grow your career in and out of the office.

If you are looking for a role that will allow you to grow within a dynamic marketing team we encourage you to apply! Send your application directly on LinkedIn or by emailingwith the subject lineRetention Marketing Specialist.

*The successful candidate must be flexible and open to occasional business travel.

All qualified candidates are encouraged to apply however preference will be given to Canadian Citizens and Permanent Residents.

Retention Marketing StrategistWere searching for a strategic thinker to manage and grow lifecycle marketing programs across email and SMS. Youll be responsible for flawless execution high-converting campaigns and data-backed optimizations that drive revenue and support the Transparent Labs brand.Res...