Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
As a Marketing Specialist youll support the execution optimization and measurement of Retail and Specialized Lending marketing initiatives across multiple channels and with high attention to deadlines at Manulife Bank. Youll work closely with work closely with cross-functional stakeholders and creative agencies to support integrated B2B and B2C campaigns across multiple channels helping drive acquisition conversion and business growth.
Position Responsibilities:
Support the execution of the Retail and Specialized Lending marketing initiatives.
Assist in planning executing and optimizing B2B & B2C marketing campaigns across multiple channels including email direct mail content paid media and more.
Track and report on campaign performance by supporting data collection analysis and monthly KPI reporting for acquisition and conversion.
Partner with internal teams and external agencies to brief manage and deliver creative assets and collateral updates on time and to standard.
Ensure marketing activities align with sales objectives and contribute to clear consistent customer communications.
Coordinate ongoing product- and sales-driven campaigns including timelines deliverables and production activities.
Support ongoing marketing operations activities including maintaining calendars coordinating deliverables and processing invoices.
Required Qualifications:
3 years of experience in B2B marketing and sales enablement.
Bachelors degree in Marketing Business or a related field.
Understanding of project management methodology including the ability to identify and resolve issues manage risk and develop workback schedules.
Experience with data analysis/insights and performance tracking to support campaign optimization and reporting.
Experience in content writing for different formats and platforms.
Excellent verbal and written communication skills.
Demonstrated ability to coordinate cross-functional teams and external agencies and manage multiple priorities in a fast-paced environment.
Demonstrated orientation towards a growth mindset ownership collaboration.
Innovative and creative approach to marketing with a passion for finding efficiencies through AI tools.
Proficient in Microsoft Office Teams and data analytics tools.
Preferred Qualifications:
Experience in financial services preferred but not required.
When you join our team:
As part of our global team well support you in shaping the future you want to see.
Well empower you to learn and grow the career you want.
Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.
#LI-Hybrid
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Referenced Salary Location
Toronto OntarioWorking Arrangement
Salary range is expected to be between
$62850.00 CAD - $104750.00 CADIf you are applying for this role outside of the primary location please contact for the salary range for your location. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.
