Associate Marketing Manager

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Work at CBC/Radio-Canada

At CBC/Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting ever-changing industry Whether it be in front of the camera on air online or behind the scenes you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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CBC/Radio-Canada Media Solutions is looking for an ambitious and dedicated Associate Marketing Manager who will lead the development and implementation of brand partnership digital marketing and content campaigns and media creativity programs to support revenue generation and sales for CBC/Radio-Canada.

This role is a hybrid work arrangement. Work schedule to be discussed with Hiring Manager according to the guidelines defined by the department.

The Associate Marketing Manager will be a lead project manager in charge of bringing brand partnerships to life. They will execute sponsorships branded content executions in-content integrations custom commercial creative and other activations across CBC and possibly Radio-Canada assets (TV digital audio experiential and social media). Detailed description of project management responsibilities below.

The Associate Marketing Manager will also help Partnership Marketing and Sales teams in landing multiplatform client partnerships & ad sales revenue by providing product knowledge and sales materials for their portfolio as well as participating in idea creation proposal development and pricing of client solutions. They will help develop compelling brand partnership opportunities by working with content executives producers and other internal stakeholders to gather supporting research attain approvals and ensure feasibility of ideas. They should be well rounded in digital marketing skills to bring a future-facing perspective to all the executions that we do as we grow our digital business.

Responsible for activating multiplatform campaigns for clients:

• Plan and supervise on a daily basis the rollout of multiplatform advertising campaigns sold by the sales team (digital content event & TV integration) in line with needs and established objectives.

• Ensure that the assignment and deliverables are clearly understood during the kick-off meeting.

• Develop the projects overall timeline.

Digital & social content production:

• Manage the production process including the briefing production submissions content development and copywriting for all activations approvals with clients and the various in-house departments quality control and campaign delivery.

• Performance analytics and reporting: Work with internal analysts and optimization teams to identify how to launch and iterate on campaigns to improve their performance and hit goals with real time feedback on their performance

Video and custom TV production:

• Brief with the client consultant the commercial production and creative teams (design writing etc.); manage and guide clients through the production and post-production stages leading up to final broadcast; and obtain internal and external approvals (Programming Schedule and Broadcasting Advertising Standards ASC and Telecaster).

• Coordinate the production of on-air messaging visibility components (logos snipes creative countdowns lower thirds etc.).

• Manage and supervise the production of visibility components on other platforms: print events field sponsorship activations in-store advertising etc.

Manage contests:

• Write copy for the various activations (website banners skinning social networks); draft contest rules; obtain legal approvals; research negotiate and manage prizes; contact and follow up with winners and suppliers.

• Attend brainstorming sessions.

• Throughout campaign execution understand and meet business needs provide strategic advice and establish and maintain client trust.

• Effectively respond to the various requests and suggest creative solutions tailored to the needs and circumstances of the assignment.

• Devise solutions to problems that arise during campaigns.

• Supervise integration projects and ensure high quality output for both the brand and content teams.

• Develop briefings and follow up with clients and programming (or producers) to ensure that integrations and product placements are done correctly and achieve client goals.

• Maximize project quality and return on investment ensuring optimal resource use and effective invoicing.

• Assist with the evaluation process to gauge the performance of implemented solutions and identify optimization opportunities.

• Develop and present post-mortems and provide clients with campaign performance reports.

• Help lead the pricing process and presentation of client renewals

• Manage podcast advertising campaign with the Podcast production team

• Coordinate and facilitate the insertion of client advertisements within the podcast.

• Work with CBC agencies in a professional manner to obtain creative material and scripts.

• Liaise with Podcast talent to develop client read ads while adhering to CBC policies.

• Work with our internal revenue optimization department to understand the current Level of Sale and recommend potential Podcasts to advertisers.

• Support in keeping sales materials update to date and liaising with Content Executives to get necessary inputs.

• Lead the development of native advertising campaigns sold by the sales team

• Work with the respective creative production stakeholders (writers producers editors) to develop Native content based on clients objective while still adhering to the CBCs Native Committee guidelines.

• Project manage campaigns from development to execution liaising with CBC leads content units and clients and working to optimize campaigns to maximize performance of the content against client goals.

• Ensure that the assignment scope and deliverables are clearly understood.

• Support in the management of the social media distribution of the native content.

• Coordinate the production of custom on-air creative broadcast components (logos snipes creative countdowns lower thirds etc).

• Work with the Billboard production unit to ensure that Media Solution objectives are met within our required timelines on custom creative media campaigns.

We are looking for a candidate with the following:

• University degree in marketing communications or the equivalent.

• Three (3) to five (5) years experience performing related duties.

• Strong interest in social media content.

• Knowledge of the content or commercial production process.

• Knowledge of television digital social media and mobile platforms.

• Passion for the media and marketing industries.

• Knowledge of CBC properties.

• Knowledge of the Microsoft Office suite particularly PowerPoint.

• Ability to coordinate multiple projects simultaneously advanced organization skills.

• Knack for identifying priorities and solutions.

• Excellent communication skills ideally coming with experience in client service.

• Excellent interpersonal skills.

• English/French bilingualism is an asset.

• Flexibility. Some travel and evening/weekend work may be required for execution of client partnerships.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest but only candidates selected for an interview will be contacted.

As part of our recruitment process candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our countrys diversity. Thats because we can only create and tell the stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country. Thats why we as an employer value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued but also extend to and pervade all the services we provide as Canadas public broadcaster. For more information visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of the event that you become an employee it will be important to inform us as quickly as possible of any situation that because of your hiring constitutes or could appear to constitute a conflict of interest.

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