PR Manager
Job Summary
ABOUT SLATE
At Slate were building safe reliable vehicles that people can afford personalize and loveand doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate because people should have control over how their trucks look feel and represent them.
WHO WE ARE LOOKING FOR
As the PR Manager you will play a critical role in helping to define monitor and sustain external relations reporting directly to the Head of Public Relations and Communications. You will collaborate across the organization contributing to the development of innovative PR strategies and monitoring and measuring share of voice and other metrics as appropriate. This role offers the opportunity to combine your passion for PR and storytelling to help shape the success of our brand.
WHAT YOU GET TO DO
Assist in the development of industry-leading external communications strategies across media categories working with the Head of PR and Communications.
Identify new media and ways of working together with the PR agency.
Monitor media and share of voice and own the relationship with agency support.
Serve as company spokesperson at external events.
Align internal and external communications objectives working with the PR social media Growth and Experiential teams
WHAT YOU BRING TO THE TEAM
Bachelors degree or experience in marketing advertising or a related field.
7 years of PR experience (i.e. client-side agency-side media) with a proven track record of strategic story placements in automotive and non-automotive publications.
Experience defining and articulating a brands unique positioning ensuring it resonates with target audiences and aligns with company values.
Durable relationships among automotive media and journalists/influencers in other areas.
Strong strategic thinking and analytical skills with the ability to translate insights into actionable plans.
Knowledge of PR tracking metrics market research methodologies and competitive analysis.
Experience working within cross-functional teams and guiding projects through various departments including creative social and growth.
Must be willing to travel up to 25%.
Must love cars! Youll be thinking about cars all day every day and its the most fun when you love cars.
Work Authorization Requirement:
Applicants must be authorized to work in the United States on a permanent basis. We are unable to offer visa sponsorship at this time.
Troy MI Base Salary Range $108000.00 - $163000.00
The stated pay scale reflects the range that Slate reasonably expects to pay for this position. The actual pay rate and pay grade for this position will be dependent on a variety of factors including an applicants years of experience unique skills and abilities education alignment with similar internal candidates marketplace factors other requirements for the position and employer business addition to base pay Slate also offers short-term and long-term incentive programs 401k match annual bonus and company equity based on eligibility along with a robust offering of benefit and wellness plans HSA / FSA.
WHY JOIN TEAM SLATE
At Slate were fueled by grit determination and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence innovation and mutual respect and is motivated by shared principles.
Safety First
Delight Customers
One Team
Relentless Improvement
Fast Frugal and Scrappy
Respectful Collaboration
Positive Legacy
WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE.
Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race color religion gender gender identity or expression sexual orientation national origin genetics disability age veteran status marital status parental status cultural background organizational level work styles tenure and life experiences. Or for any other reason.
Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability you may contact us at
Required Experience:
Manager
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Media Relations
- Press Releases
- Conflict Management
- Social Listening
- Event Planning
- Strategic Planning
- Social Media Management
- Copywriting
- Writing Skills