Coordinator, Brand Marketing
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Job Location:
Atlanta, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Serving the needs of all families with young childrenCarters Inc. is the largest North American apparel retailer exclusively for babies and young children encompassing Carters OshKosh Bgosh Skip*Hop and Little Planet brands. Meaningful work constant learning genuine people and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carters.
How youll make an impact:
Carters Inc. is seeking a Brand Marketing Coordinator Emerging Brands to join our marketing team and support the development and execution of campaigns that strengthen emotional connections between our brand and consumers. This role will play a critical part in shaping how families experience our brands across digital retail and wholesale channels. As part of the integrated brand marketing team youll support campaign planning content development and performance reporting always with a focus on delivering seamless emotionally resonant brand experiences that drive both growth and loyalty.
This role typically reports to the Brand Marketing Manager is based in our Buckhead office and is on-site 4 days a week.
50%: Brand Marketing Execution Creating Consumer Connection
- Support the development and execution of integrated brand campaigns designed to create meaningful emotional connections with consumers.
- Collaborate with cross-functional partners to align creative storytelling with product priorities and promotional strategies.
- Assist in writing campaign briefs that incorporate consumer insights and emotional drivers to inspire creative direction.
- Help manage the execution of in-market activations ensuring consumer experiences are seamless engaging and reflective of the brands values.
- Monitor competitor activity cultural trends and consumer conversations to identify opportunities for timely relevant storytelling.
30%: Marketing Analytics and Performance Measurement
- Assist in tracking and reporting on campaign performance across key channels.
- Synthesize consumer and campaign insights to inform recommendations and optimize future campaigns.
- Partner with analytics teams to understand brand health metrics and consumer sentiment.
20%: Project & Budget Management
- Maintain campaign timelines track deliverables and provide updates to ensure projects are completed on time.
- Support budget management including invoice processing and vendor reconciliation.
- Ensure all campaign assets adhere to brand guidelines and meet quality standards.
- Work cross functionally to ensure stakeholder alignment
Wed Love to hear from you if:
Must have:
- Bachelors degree in Marketing Business Communications or related field.
- 13 years of experience in marketing brand management or related field (internships included).
- Passion for consumer storytelling and building authentic emotional brand connections.
- Strong organizational skills and attention to detail.
- Excellent verbal and written communication skills with an ability to bring clarity and emotion to brand messaging.
- Ability to manage multiple priorities and deadlines in a fast-paced environment.
Preferred Skills & Experiences:
- Ability to manage multiple priorities and deadlines in a fast-paced environment.
- Experience in consumer products retail fashion/apparel or lifestyle brands.
- Familiarity with digital marketing KPIs brand sentiment tracking and consumer engagement metrics.
- Project management or agency coordination experience.
- Awareness of cultural and consumer trends with the ability to translate them into relevant emotionally resonant campaigns.
Make a career at Carters:
Career Development: Success starts from within and we have several paths from which you can choose to enhance your career evolution. From Carters University to Toastmasters to mentorship programs and more we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin genetics disability age veteran status or any other status protected by federal state or local law.
Required Experience:
IC
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.
