Digital Marketing Manager Recruited
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Job Location:
Cambridge, MA - USA
Monthly Salary:
Not Disclosed
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Description:
Working under the direction of a Harvard manager plan create execute monitor and analyze the effectiveness of digital marketing and advertising campaigns which contribute to the advancement of Harvard s academic or business objectives.
Work with Harvard communicators marketers or program managers to identify marketing goals audiences and messaging. Research available markets and channels. Recommend or select the best ones for the initiative. Develop digital marketing plans and relevant compelling creative deliverables working in conjunction with Harvard managers ad agencies contracted by Harvard and third party designers or other creatives. Produce digital marketing copy and content as needed. Ensure deliverables are consistent with the brand and quality standards of Harvard and or the school as well as its global reputation for excellence. Projects may include related non digital marketing elements such as print or radio.
Experience and expertise in the effective use of paid and owned social media podcast sponsorship digital display and email (eblasts and newsletters) advertising. Experience and expertise in paid search search engine optimization and web analytics. Provide regular reporting and analysis (trends key metrics and results) for digital campaigns to the Harvard client. Educate and consult with Harvard team members on advertising efforts digital marketing product capabilities and digital media trends.
Will liaise with and represent Harvard s interests needs and requirements with publishers advertising agencies suppliers and creative resources to ensure successful project execution. Will conduct periodic audits of invoices budgets and media plans to optimize Harvard s media investment.
Required technical skills: Intermediate or better proficiency in typical Microsoft Office products. Basic knowledge of HTML CSS and Photoshop as well as web analytics. Additional skills with products like Salesforce CRM may be helpful.
Work with Harvard communicators marketers or program managers to identify marketing goals audiences and messaging. Research available markets and channels. Recommend or select the best ones for the initiative. Develop digital marketing plans and relevant compelling creative deliverables working in conjunction with Harvard managers ad agencies contracted by Harvard and third party designers or other creatives. Produce digital marketing copy and content as needed. Ensure deliverables are consistent with the brand and quality standards of Harvard and or the school as well as its global reputation for excellence. Projects may include related non digital marketing elements such as print or radio.
Experience and expertise in the effective use of paid and owned social media podcast sponsorship digital display and email (eblasts and newsletters) advertising. Experience and expertise in paid search search engine optimization and web analytics. Provide regular reporting and analysis (trends key metrics and results) for digital campaigns to the Harvard client. Educate and consult with Harvard team members on advertising efforts digital marketing product capabilities and digital media trends.
Will liaise with and represent Harvard s interests needs and requirements with publishers advertising agencies suppliers and creative resources to ensure successful project execution. Will conduct periodic audits of invoices budgets and media plans to optimize Harvard s media investment.
Required technical skills: Intermediate or better proficiency in typical Microsoft Office products. Basic knowledge of HTML CSS and Photoshop as well as web analytics. Additional skills with products like Salesforce CRM may be helpful.
Additional Details
- Preferred Pay Rate Range : BR-BR
- Union Designation : NonUnion Eligible
- Report-To Detail : Remote/WFH - 100% out of state
- Tenure Limit : 3 months
- FLSA Exemption Status : Non-Exempt/OT Eligible
- Required Education : High School Graduate
- Business Title : Communications Manager
- Additional Job Details : Lead execution of communications strategy across external and corporate alliance initiativesOversee planning and delivery of a major May conference (assets slide decks A/V coordination vendor alignment)Manage external vendors (Reaktiv and Deviate) to ensure deadlines quality and performance standards are metSteward the D brand across all touchpoints including approvals and quality controlOversee development of corporate partner materials and executive education collateralSupport Institute leadership with presentation development messaging alignment and executive materialsSupervise and guide a web designer and content coordinatorEnsure timely website updates and overall digital presence management
- Pre-identified candidates information including name email phone state/city/zip & pay rate : ************* the worker converting from being a Harvard full-time employee (FTE) : No
- Role requires identity I-9 and 3 reference screen (recruited) : Yes
- Role requires identity I-9 screen (payrolled) : No
- Role requires DMV/driving history screen : No
- Role requires criminal background and sexual offender screening CORI/SORI : No
- Role requires criminal background screen : No
- Role requires 10-panel drug screen : No
- Role requires credit record check : No
- Role requires compliance with Immunization policy. : No
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
