Commercial Manager UK International Marketing

Key Job Pillars & Focus

• D2C / Ecommerce- overall responsibility for Universal UK signed artists D2C and ecommerce platforms globally working with territories repertoire owners (labels) central commercialteamsand other key stakeholders within the business to launchmaintain optimise and our UK signed artists ecommerce campaigns.

• Merchandise- manage international range plansoptionsand schedules building the offering of merch for our artists within our stores globally as part of rounded campaigns.

• Asset Management- share and manage all assets for international set up of store and mailerswith markets alongside other logistical elements (e.glinkfire) to ensure smooth campaign launches & optimisation throughout each campaign.

• Opportunity part of the role will include a focus on creation of further opportunities within markets to increase sales within the ecommerce front as an example but not limited to - pre-order for pre-sale campaigns on launch working with third parties to drive traffic to stores & working with markets on other retail offerings outside of the D2C space.

• Insight & reporting reporting back on ecommerce campaigns and opportunities within UMG UK is an important part of the role this includes but not limited to performancerevenueand best practice changes.

Project Management / Co-Ordination

• Lead - act as the international eCommerce lead for UMUKmaintaininga deep understanding ofkeyinternational territory requirements local chartrulesand key market trends.

• Internal Process be the central commercial representative for our UK Artists within the international team liaising with relevant commercial and central leads internally in UMG UK and with our markets and partners globally.

• Developand overseethe launch of new artist storesacross international markets working withlabel ecommerce teams localmarketingandecommerce operations teamsto overseetimelybuilds and launches as well asmaintenance andgrowing current stores.

• Workingcollaborativelywith ourfrontlinelabels you will use your music eCommerce commercial and merchandising experience to formulate & execute D2Cinternational commercestrategies to drive sales.

• Retail Development the role is not restricted to D2C the role requires focus and development of other retail opportunities across music product and merchandise for launch ongoing campaigns and driving pre-orders.

• Scheduling - manageUMUK ecommerce release schedule with local markets highlighting priorities and managing the global launch of local storefronts ensuring that all assets are shared with local ecommerce teams and deadlines are met for launch.

• Insight maintainan overview on the international retail picture what is working whatisnt what are the opportunities how are other campaigns being run and how can we implement change and build better campaigns.

Logistics& Best Practice

• You will project manage campaign activity with international marketscoveringstrategyeCommercecreative operational marketing and customer engagement to drive artist and label eCommerce goals.This includes allfacetsfrom link creations where pricing central worksheets on campaigns and

• Be the UK project lead for approval and management of international store launch checklists set up asset sharing and final go live harmonization of global prices and fan experience around merchandise and music.

• Drive implementation and adherence to timelinestemplatesand best practicein order toensure successful international launches.

• Coordinate global eCommerce store launch linking/redirects; ensuring great UX and that marketing and digital strategies adequately drive traffic and awareness to international stores.

• Work with international marketing to share assets and content for paid and CRM and approve CRM templates localCRMstrategyand paid plan(content & spend) specifically for ecommerce.

• Use data analytics tooptimisecampaign performance against commercial and audience development goals on an ongoing basis.

• Reporting - manageKPIsand sales reports across the roster of artists and present back to UK labels on performance.

• Oversee our artists internationalFan experience manageescalations for any territoryand where possibleconstantly measure the customer feedback loop; ensurefanhappiness and loyalty.

• Project manageinternationalday-to-day activities & future projects on our PM the Central team Labels

The Person

Necessary

• Experience in managing ecommerce storelaunchesideally Shopify.

• International marketing and project management as key skills

• Experience managing global music campaignsideally focused on the ecommerce channel.

• Experience managing international programs or working directly with international markets.

• Solid understanding or strong interest in global eCommerce trends specifically best practices as they apply to the fan to artist relationship and variances between key markets.

• Deep understanding of music fandom and the fan to artist connection.

• Exceptionalpresentationverbaland written abilities communication skills are essential

• Availability and willingness to take calls before and after hours to accommodate international teams.

• Extremely organized and comfortable streamlining many moving parts. Comfortable juggling multiple high priority projects simultaneously.

• Self-starter attitude capable of owning important responsibilities and seeing them through to completion with little oversight and able to meet deadlines

• Strong critical thinking skills and an ability to make informed decisions based on .

• Strong passion for the music industry. Experience in the music industry particularly within a label is a major plus.

• Understanding of paid marketing including knowledge of CRM marketing.

• Knowledge of Google Analyticsand onsite performance metrics and user behaviour to enable business decision-making

• A strong understanding of core eCommerce best practice with clear results delivering of great customer experiences.

Desirable

• Experience of working within music ecommerce on album pre-order campaigns.

• Knowledge of global physical music production is strongly preferred.

• Experience of working withproject managementtools

• Experience of working in cross-functional teams to drive projects to completion with an abilityto react quickly and calmly to changing artist & label needs and deadlines

• Ability to multi-task problem solve and execute tasks with accuracy in a high-pressure fast-paced agile environment

• A passion for providing the best UX for all fans/customers