Senior Insights & Marketing Manager, Amazon Pay

This role is part of the rekindle returnship program
Note : For more details on rekindle program pls visit - Pays vision is to simplify lives and fulfill aspirations by making payments trusted convenient and rewarding. The payments and financial services landscape is fast-paced and dynamic with evolving customer needs. Amazon Pay offers payments credit investment and insurance products. We cater to diverse customer preferences across cash habituated new-to-credit digital-native and credit-served customers through innovative products such as Pay Later Cash Deposit At Doorstep Pay With Alexa Co-Branded Credit Card Gift Cards UPI Auto-Insurance and Smart Stores. Customers use Amazon Pay to pay for virtually anything including shopping bills money transfers scan & pay ticketing cabs food delivery and more. Thus Amazon Pay not only improves customers payment experience while shopping on Amazon but also across their A to Z of payments.

Do you have a passion for understanding what delights customers Do you get energized seeing your insights and marketing solutions transformed into products and campaigns that benefit customers

The Amazon Pay Marketing team is looking for a seasoned insights & marketing professional with big ideas a passion for solving unique problems and strong consultative and strategic mindset - to help us build and drive a world class insights to marketing actions for the business. This role will develop and own the insights programs from strategy development through influencing stakeholders to acting on insights and also execute marketing actions in key programs. This role requires a diverse research skill-set with strong analytical know-how sharp business acumen the ability to build consensus quickly and bias for action. The successful candidate will be comfortable with ambiguity have strong attention to detail and be motivated by a fast-paced and entrepreneurial environment.


Key job responsibilities
Being a thought leader and trusted partner on customer insights
Applying sound research and business acumen to help the business solve complex research questions
Taking disparate data and connecting the dots to craft meaningful narratives that build impactful marketing campaigns
Diving deep into data to understand not only the what but the so what and now what
Defining building and championing scalable and agile market research solutions tools and processes
Creating mechanisms to share insights and influencing product category and marketing stakeholders to act on insights
Leveraging internal and external resources to execute innovative research techniques

A day in the life
Listen to customers thru heartbeat percept and other channels --> track insights project roll-outs --> execution planning for marketing GTMs --> review data and performance on programs --> create brief for internal/external partners to scale up business.

- MBA
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience using Microsoft Excel to manipulate and analyze data

- 5 years of market research analyst product manager or equivalent experience
- Experience in areas such as market research statistics finance or qualitative/quantitative research
- Experience with various types of research methodologies is key including quant qual 1P & 3P data trend analysis & forecasting etc.
- Experience using customer insights and data to deeply understand target customers and dive deep
- Experience in written and oral communication including the ability to communicate with all levels in the organization (technical business executive)
- Experience in oral and written communication
- Experience managing multiple projects and priorities across teams in a fast-paced deadline-driven environment
- Knowledge of Microsoft Office products (Excel and Word)
- Experience statistical modeling or related analytic techniques
- Experience with financial services payments or e-commerce
- Masters degree or above in management business administration economics engineering marketing

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