Social Media Manager

Gurgaon - India

Monthly Salary: Not Disclosed

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Job Summary

Social Media Manager

Experience Minimum 5 years

Role Summary:

The Social Media Manager is responsible for crafting and executing the brands digital presence across platforms with a focus on aesthetic storytelling community engagement and driving meaningful interactions. This role requires a sharp eye for design strong copy instincts and an understanding of fashion and luxury consumer behaviour.

Key Responsibility Areas:

1. Content Strategy & Planning

Develop monthly content calendars aligned with product launches campaigns festivals and retail events
Collaborate with design retail and production teams to gather content ideas and storytelling cues
Maintain brand tone voice and visual identity across all platforms

2. Visual Curation & Aesthetic Consistency

Work closely with designers photographers and editors to produce high-quality visually rich content
Curate moodboards reference reels and aesthetic templates aligned with brand ethos
Ensure every post static carousel story or reel is visually aligned and brand-forward

3. Copywriting & Captioning

Write engaging on-brand captions headlines and hashtags
Adapt messaging style to suit Instagram Facebook LinkedIn and Pinterest audiences
Occasionally script for short reels behind-the-scenes clips or founder-led content

4. Platform Management & Posting

Manage daily posting schedules and ensure consistency without compromising quality
Use scheduling tools (like Later Planoly Buffer etc.) for efficient workflow
Monitor post-performance and ensure real-time interactions when needed

5. Community Engagement

Actively reply to DMs comments and mentions in a timely brand-appropriate manner
Initiate and maintain conversations with influencers stylists collaborators and clients
Build a loyal audience through authentic two-way communication

Monitor audience feedback and recurring requests.
Respond to live comments and audience interactions.

6. Influencer & Collaborator Coordination

Identify and reach out to stylists influencers or creatives for potential collaborations
Maintain a tracker for barter deals deliverables timelines and performance of collaborations
Coordinate with PR or stylists for shoot credits reposts and media opportunities

7. Analytics & Reporting

Track engagement reach saves shares and conversion data monthly
Share actionable insights on whats working whats not and what to try

8. Trend Spotting & Experimentation

Stay up to date with Instagram trends audio hashtags and platform changes
Propose experimental content formats: Instagram Live behind-the-scenes reels etc.
Bring fresh relevant yet brand-aligned content ideas to the table regularly

9. Product Imagery Direction

Provide direction and insights to the photoshoot team based on audience demand.

Desired Skills & Qualities

Strong sense of fashion aesthetics especially Indian Heritage design
Proficiency in Canva Adobe Suite (Photoshop/Lightroom) and basic video editing tools
Excellent communication and writing skills
Understanding of how to grow organically without diluting brand identity

Strategic thinking with an eye for performance and ROI

Social Media Manager Experience Minimum 5 years Role Summary: The Social Media Manager is responsible for crafting and executing the brands digital presence across platforms with a focus on aesthetic storytelling community engagement and driving meaningful interactions. This role requires a sha...

Social Media Manager

Experience Minimum 5 years

Role Summary:

Key Responsibility Areas:

1. Content Strategy & Planning

Develop monthly content calendars aligned with product launches campaigns festivals and retail events
Collaborate with design retail and production teams to gather content ideas and storytelling cues
Maintain brand tone voice and visual identity across all platforms

2. Visual Curation & Aesthetic Consistency

Work closely with designers photographers and editors to produce high-quality visually rich content
Curate moodboards reference reels and aesthetic templates aligned with brand ethos
Ensure every post static carousel story or reel is visually aligned and brand-forward

3. Copywriting & Captioning

Write engaging on-brand captions headlines and hashtags
Adapt messaging style to suit Instagram Facebook LinkedIn and Pinterest audiences
Occasionally script for short reels behind-the-scenes clips or founder-led content

4. Platform Management & Posting

Manage daily posting schedules and ensure consistency without compromising quality
Use scheduling tools (like Later Planoly Buffer etc.) for efficient workflow
Monitor post-performance and ensure real-time interactions when needed

5. Community Engagement

Actively reply to DMs comments and mentions in a timely brand-appropriate manner
Initiate and maintain conversations with influencers stylists collaborators and clients
Build a loyal audience through authentic two-way communication

Monitor audience feedback and recurring requests.
Respond to live comments and audience interactions.

6. Influencer & Collaborator Coordination

Identify and reach out to stylists influencers or creatives for potential collaborations
Maintain a tracker for barter deals deliverables timelines and performance of collaborations
Coordinate with PR or stylists for shoot credits reposts and media opportunities

7. Analytics & Reporting

Track engagement reach saves shares and conversion data monthly
Share actionable insights on whats working whats not and what to try

8. Trend Spotting & Experimentation

Stay up to date with Instagram trends audio hashtags and platform changes
Propose experimental content formats: Instagram Live behind-the-scenes reels etc.
Bring fresh relevant yet brand-aligned content ideas to the table regularly

9. Product Imagery Direction

Provide direction and insights to the photoshoot team based on audience demand.

Desired Skills & Qualities

Strong sense of fashion aesthetics especially Indian Heritage design
Proficiency in Canva Adobe Suite (Photoshop/Lightroom) and basic video editing tools
Excellent communication and writing skills
Understanding of how to grow organically without diluting brand identity

Strategic thinking with an eye for performance and ROI