Paid Media Executive

Mumbai - India

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Responsibilities:

Campaign Strategy and Planning:
Develop comprehensive paid media strategies aligned with overall marketing objectives.
Conduct thorough market research to identify target audiences and industry trends.
Collaborate with cross-functional teams to align paid media strategies with overall marketing initiatives.
Campaign Execution:
Create and launch targeted paid media campaigns across platforms such as Google Ads Facebook Ads LinkedIn Ads and other relevant channels.
Develop compelling ad creatives and copy to maximize engagement and conversion rates.
Implement A/B testing strategies to optimize campaign performance and ROI.
Monitor campaign budgets and adjust bids to achieve cost-effective results.
Data Analysis and Reporting:
Utilize analytics tools to track and analyze key performance indicators (KPIs).
Generate regular reports on campaign performance providing insights and recommendations for improvement.
Use data-driven insights to refine targeting and messaging strategies.
Budget Management:
Manage and allocate advertising budgets effectively to achieve campaign objectives.
Monitor spending patterns and adjust budgets based on performance and goals.
Stay Updated on Industry Trends:
Keep abreast of industry trends emerging technologies and platform updates to ensure campaigns are cutting-edge and effective.
Collaboration and Communication:
Work closely with other marketing team members including content creators designers and social media managers.
Communicate regularly with internal stakeholders to align paid media efforts with broader marketing initiatives.

Responsibilities:Campaign Strategy and Planning:Develop comprehensive paid media strategies aligned with overall marketing objectives.Conduct thorough market research to identify target audiences and industry trends.Collaborate with cross-functional teams to align paid media strategies with overall ...