Marketing Director

TRUEWERK is seeking an experienced Marketing Director in Denver Colorado to shape and scale our brand as we grow our direct-to-consumer business and expand across wholesale and enterprise channels. This role partners closely with the CMO Creative leadership and cross-functional Team members to guide how the brand evolves as the business grows while delivering measurable commercial impact across channels.

As Marketing Director you will own the strategy and execution of integrated marketing programs that build brand awareness deepen customer affinity and drive demand. Grounded in a deep understanding of our customer and brand story you will ensure TRUEWERK shows up clearly consistently and authentically across every touchpoint.

Our ideal candidate is a collaborative hands-on leader who is comfortable operating at both strategic and executional levels. You lead through influence communicate clearly across functions and bring an insights-driven mindset to problem solving. You balance big-picture thinking with practical action and thrive in a fast-moving cross-functional environment.

ROLE & RESPONSIBILITIES

Brand Strategy & Stewardship

• Partner with the CMO Creative leadership agencies and cross-functional Team members to define refine and bring the TRUEWERK brand to life internally and externally.
• Steward the integrity of the brand across channels and touchpoints ensuring consistency in voice visuals and point of view across DTC wholesale enterprise and marketplace environments.
• Translate brand strategy into clear brand expression guidelines and campaign frameworks in close partnership with Creative.
• Apply customer cultural market and competitive insights to evolve the brand in ways that strengthen relevance differentiation and long-term equity.

Integrated Marketing & Go-to-Market

• Lead marketing inputs into the GTM process shaping how brand and product stories show up across launches campaigns and channels.
• Steward the brand and product marketing calendar campaign prioritization and briefing process collaborating across the Team to drive demand.
• Lead the conceptualization and execution of integrated campaigns from early idea development through launch and optimization.
• Collaborate to develop key brand moments and tentpoles that reinforce the TRUEWERK mission and resonate with our core audience.
• Support earned media through targeted PR activities including media relationships and strategic pitching as needed.

Product Marketing

• Oversee product positioning messaging imagery and go-to-market strategy across the portfolio.
• Partner cross-functionally to bring products to life through clear compelling storytelling that balances performance function and brand.
• Ensure product launches and campaigns support both commercial objectives and long-term brand equity.
• Monitor market trends and competitive dynamics to inform positioning storytelling and channel strategy.

B2B Wholesale & Brand Activation

• Partner with Sales to drive strategic planning partner engagement and growth across Enterprise (B2B) and wholesale retail channels.
• Develop channel- and account-specific strategies sales enablement tools and in-store marketing that support sell-through and brand presence.
• Ensure brand expression remains strong consistent and differentiated across wholesale and enterprise environments.
• Identify and execute brand activation opportunities that build awareness and credibility with trade professionals.

Community & Customer Understanding

• Develop a deep understanding of trade professionalstheir needs motivations and cultureand ensure those insights inform marketing decisions.
• Provide strategic direction and partnership to those managing our paid and earned marketing channels (social influencer paid media and experiential marketing) to ensure the customer remains at the center of what we do
• Help establish feedback loops with customers and partners to inform brand evolution product development and marketing strategy.

Leading Through Influence

• Lead mentor and develop marketing members while fostering a collaborative high-performing and creative culture.
• Contribute to the development of the marketing budget performance measurement and forecasting in partnership with Finance Commercial and the broader leadership group.
• Set clear priorities and expectations to ensure focus accountability and impact.

Qualifications :

Must Have

• Senior-level marketing background with a consumer brand that has scaled significantly (e.g. 23x growth).
• Proven track record leading integrated marketing within an omnichannel business including direct-to-consumer and wholesale/retail.
• Background in developing and evolving brand strategy across channels and customer touchpoints.
• Strong foundation in consumer insights and voice-of-the-customer inputs to inform brand and marketing decisions.
• Hands-on involvement in building or actively participating in go-to-market (GTM) strategy and execution for a consumer brand.
• Demonstrated success partnering cross-functionally with commercial teams including Ecommerce Wholesale and Retail.
• Exposure to operating within a seasonal omnichannel business ideally in Apparel Footwear Outdoor or adjacent industries.

Preferred

• Prior responsibility for leading or managing marketing Team members.
• Ownership of or leadership responsibility for one or more marketing channels (e.g. social media PR ecommerce paid media influencer experiential).
• History of working with diverse teams functions or geographies.
• Familiarity with or meaningful connection to trade professionals or workwear-adjacent audiences.

Additional Information :

TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performance-based bonuses. Other benefits include but are not limited to: 

• Employer-paid medical coverage
• Employer-paid dental coverage
• Optional vision coverage
• Employer-paid life and AD&D insurance
• Employer-paid short-term & long-term disability coverage
• Affordable coverage for dependents and domestic partners
• Additional out-of-pocket insurance options
• HSA account with employer contribution
• 401K with company match
• Monthly hybrid-work stipend
• Professional development reimbursement program
• Annual performance bonus
• Unlimited PTO policy
• 11 company holidays
• Employee Assistance Program for mental health support
• Free workwear for you and discounts for friends and family!

Salary Range: $140000 - $160000 base salary bonus

Applications for this role are expected to be accepted through February 13 2026

TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs job requirements and individual qualifications without regard to race color age religion family or parental status pregnancy sex gender identity sexual orientation national origin disability genetic information or any other protected characteristic as outlined by federal state and local laws.

Remote Work :

No

Employment Type :

Full-time