Senior Marketing Manager (mfd)

HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017 HYROX has evolved into a worldwide fitness movement with events across five continents attracting tens of thousands of athletes every season.

The Senior Marketing Manager USA will lead the strategic development and execution of marketing initiatives across the United States driving brand awareness community engagement and event participation. Reporting to the Senior Regional Marketing Manager The Americas this role is responsible for translating global brand strategy into impactful regional campaigns and ensuring effective marketing execution across channels.

The role will oversee the U.S. marketing calendar manage key marketing initiatives and products and lead the Content Marketing Manager North America to deliver best-in-class storytelling and content activation.

YOUR KEY RESPONSIBILITIES

• Marketing Strategy & Planning: Develop and implement the U.S. marketing strategy owning the annual marketing calendar to ensure alignment with event schedules and brand moments.
• Campaign & Brand Leadership: Lead integrated marketing campaigns across digital social PR and partnerships ensuring a consistent and premium brand presence.
• Team Leadership: Manage and mentor the Content Marketing Manager North America providing strategic direction and fostering collaboration across departments.
• Influencer & Community Strategy: Lead the U.S. influencer and ambassador strategy identifying and developing relationships with key athletes and community leaders.
• CRM & Audience Growth: Oversee CRM and newsletter strategies to drive participant acquisition retention and effective lifecycle communication.
• Performance & Budgeting: Manage the U.S. marketing budget ensuring efficient resource allocation and measurable ROI through advanced performance tracking and analytics.
• Cross-Functional Collaboration: Partner closely with internal teams including events partnerships and global marketing to ensure seamless execution.

YOUR PROFILE

• Experience: 68 years in marketing brand or campaign leadership roles ideally within the sports fitness or community-driven industries.
• Leadership: Proven ability to manage and mentor team members and lead complex projects across multiple stakeholders.
• Strategic Mindset: Strong experience in integrated marketing strategy and the ability to adapt global campaigns for the U.S. audience.
• Analytical Skills: Data-driven mindset with strong capabilities in reporting and campaign optimization.
• Communication: Exceptional organizational and communication skills.
• Languages: English; additional languages are a plus.
• Flexibility: Willingness to travel to U.S. events and activations including weekends.
• Passion: A genuine love for sport fitness or live experiences.

WHAT WE OFFER

• Attractive holiday & PTO plans
• Health insurance and retirement plan
• A relaxed work atmosphere in a supportive team with flat hierarchies and short decision-making paths along with autonomy and creative freedom in your daily work.
• The chance to grow learn and thrive with opportunities for development in a dynamic expanding company.
• The opportunity to grow with one of the worlds fastest-expanding sports brands
• Attractive office location: River North Chicago IL.

INTERESTED

Then we look forward to receiving your application. Simply upload your CV as a PDF (no photo required) and answer the questions in the application form. Your contact person is Isabelle (HYROX People).

We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity color religion gender gender identity or expression sexual orientation national origin disability age or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.