Digital Marketing Manager

Join Vanguards Financial Advisor Services (FAS) Digital & Analytics (D&A) organization as a Digital Marketing Manager. FAS D&A is leading the way in delivering personalized data-driven digital experiences for financial advisors. As a Digital Marketing Manager you will play a pivotal role in executing audience-based strategies that bring these experiences to life- delivering the right message at the right time to help advisors succeed.

This role is focused on end-to-end execution of digital journeys. Youll leverage advanced marketing automation tools AI-powered personalization and a modern tech stack to design build and optimize integrated journeys that create meaningful advisor engagement.

Do you thrive in fast-paced collaborative environments Are you passionate about digital innovation and crafting seamless experiences Do you want to work with cutting-edge tools to shape the future of advisor engagement If so this is the opportunity for you.

Key Responsibilities:

Digital journey development

• Design and launch integrated digital experiences for financial advisors in partnership with your aligned Client Journey Management team.

• Build and deploy trigger-based always-on digital journeys using Marketo.

• Create personalized landing pages and integrate them into journey strategies.

AI-driven personalization & innovation

• Leverage AI tools to develop scalable personalized digital assets.

• Leverage our engagement engine to orchestrate and automate end-to-end digital journeys - from strategy through execution - ensuring personalized timely experiences for financial advisors.

• Continuously identify opportunities for journey experimentation and innovation.

Execution & optimization

• Manage end-to-end journey execution including email deployment QA and compliance submissions.

• Conduct A/B testing and experiments applying insights to improve future strategies.

• Monitor journey performance prepare review materials and present actionable insights.

Data & Audience strategy

• Collaborate with data analysts to inform next-best-action strategies and personalization.

• Partner with Senior Engagement Strategists on audience segmentation for journeys.

• Analyze engagement trends and behavioral data to refine targeting and improve journey effectiveness.

Collaboration & stakeholder engagement

• Develop and maintain strong relationships with internal stakeholders ensuring open and effective communication across teams.

• Act as the subject matter expert for the digital tech stack driving optimal use of tools and technologies.

• Provide strategic guidance and thought leadership to cross-functional teams aligning digital initiatives with broader business objectives.

Ideal candidate:

• Undergraduate degree in Marketing or equivalent experience.

• Minimum 5 years of related work experience.

• Strong experience with Marketo preferred.

• Required experience in marketing automation platforms.

• Demonstrated AI expertise and ability to apply it in workflows.

• Skilled in persuasion and influence confident presenting recommendations.

• Proven experience in A/B testing and experimentation to drive insights and optimize tactics.

• Creative thinker who drives innovation and sets strategic direction.

• Highly collaborative

Special Factors

Sponsorship

About Vanguard

At Vanguard we dont just have a missionwere on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.