Account Executive | ISV Segment | UK & Ireland

Shape the Future of ISV Growth at Frends

At Frends iPaaS were not just another vendor. Were a Nordic-founded integration platform on a mission to make integrations fast easy and transparent. Recognized for the 3rd consecutive year in the Gartner Magic Quadrant and winning G2 awards including Fastest Time to Value and Easiest to Use were proving that you dont need Silicon Valley size to deliver world-class technology.

Frends already has a growing base of ISV (Independent Software Vendor) customers and we see significant growth potential in this segment. To capture this momentum we are ready to scale our dedicated ISV sales team.

Were looking for a results-driven sales professional to join rapidly growing Frends and play a vital role in shaping this strategic segments growth in the UK Ireland and beyond. You will be reporting directly to our ISV Sales Director. Youll experience world-class sales execution backed by Nordic valuesambitious targets professional support and a culture of transparency and trust free of corporate politics.

This isnt just another sales job. Its a chance to:

• Scale the ISV segment and make an impact in a fast-growing tech product company

• Work with cutting-edge modern AI-powered integration technology

• Win deals by keeping customer data in EUa real advantage US players cant provide

• Experience world-class sales execution with Nordic valuestrust autonomy and transparency without corporate politics

The integration market is growing rapidly. Nordic-rooted European-based Frends is challenging the US players. The question is: Will you be part of the growth story

It helps a lot that were a European company. European companies must navigate strict privacy AI and compliance regulations and thats exactly where we stand out. With Frends those conversations become much smoother. We offer a fully European platform built for compliance and powerful enough to compete headtohead with the largest US players. And with no compromises on capability. Hidde Frends Sales Benelux.

The Role

As an ISV-focused Account Executive you will drive new business acquisition within the Independent Software Vendor segment focusing primarily on the UK and Ireland markets. Youll work with technology companies who need integration capabilitieswhether embedding Frends into their product offering accelerating their development roadmap or solving complex customer integration challenges.

You will be at the forefront of scaling the ISV segment working with a proven product strong ISV references and an experienced Frends sales team including your ISV Sales Director and technical solution architects.

What Youll Do:

Own the full ISV sales cycle From prospecting technology companies to closing deals driving new customer acquisition in the ISV segment in the UK and Ireland

Engage product and technology leaders Identify and speak with CTOs VPs of Engineering Product Managers and technical decision-makers at SaaS platforms vertical software providers and technology vendors

Build compelling business cases Articulate how Frends accelerates time-to-market reduces development costs and enables ISVs to offer integration as a product feature

Navigate technical sales Collaborate with Solution Architects to demonstrate Frends developer-friendly platform API capabilities and white-label potential through technical evaluations and POCs

Develop your ISV territory strategy Create and execute a go-to-market plan to maximize ISV pipeline and revenue especially in the UK and Ireland

Collaborate & Drive sales excellence Apply MEDDIC Challenger and value-based selling methodologies while working closely with your ISV Sales Director solution architects product team and broader sales organization

Why Frends

• Competitive Compensation: Earn a fixed salary with performance-based uncapped commission & benefits.

• Work Flexibly: Enjoy modern flexible working times and remote work with work-life balance.

• World-Class Execution Nordic Values: Combine ambitious sales performance with Nordic-rooted transparency low hierarchy and trust. You get professional support and high standards without corporate bureaucracy.

• Get Things Done Mentality: No corporate politics or endless approvals.

• A Product That Sells: Modern Microsoft-based technology stack with AI-powered features that technology companies trust. Low-code platform means shorter implementation timesand easier closes for you.

• Visible Impact: Your wins directly shape Frends market positioning and growth trajectory in the ISV segment. This isnt being rep #247this is scaling the foundation.

• Nordic Leader Global Challenger: Join one of the Nordics top integration technology organizations with its own platform Frends.

• Thriving Integration Field: Join a vital and growing field of integrations where your skills make a differenceintegrations keep the world spinning.

Frends is a really flat organization. You can reach out to anyone and everyone is motivated to help you win the deal. Nobody is protecting their own little space. Were all here to make sure we win more deals and grow stronger as a company. Frends Sales Team Member.

What you bring

• B2B SaaS sales expertise 5 years of success selling SaaS/PaaS software solutions to technology companies or enterprise customers with a track record of new business acquisition and quota achievement

• Comfort with technical buyers Experience engaging CTOs VPs of Engineering Product Managers and technical decision-makers (ideally at software companies but strong enterprise SaaS sales experience also valued)

• Understanding or curiosity about ISV challenges You understand (or are eager to learn) how software companies build products integration challenges they face and how integration platforms create competitive advantage

• New business acquisition expertise You thrive on outbound prospecting building your own pipeline and winning new logos in technology-driven markets with an unknown brand

• High-impact sales methodologies Familiarity with MEDDIC SPIN Challenger Sales or similar frameworks

• Technical knowledge & curiosity Familiarity with SaaS/PaaS platforms APIs and integration technology ideally iPaaS. Interest in how software companies build products

• Strong communication and collaboration skills You can handle high-stakes conversations with technical and business stakeholders and work effectively with Solution Architects

• Superb listening skills You understand customer pain points business drivers and how platforms fit into strategic vision

• University degree strongly preferred

Bonus: Prior ISV sales experience selling embedded solutions white-label platforms or developer-focused products. Experience in the UK and Ireland markets is valued.

Logistics: Based in Europe (UK Ireland Netherlands Germany Sweden or similar preferred) with the ability to work remotely. Fluent in English; other European languages are a plus. Travel required occasionally for customer meetings team gatherings and key ISV events.

Ready to Shape the ISV Integration Future

We dont expect fancy CVs or formal cover letters but we hope you will contact us soon!

Need more information Please contact Elina Salo (at).

Additional Information

• Start: Flexible based on your situation.

• Direct report to: ISV Sales Director Frends.

• Team collaboration: ISV sales team Nordic Sales Team (Sweden Finland Norway Denmark Benelux UK DACH) Solution Architects and Product team.

• Location: Remote work from Europe. Frends has offices in Espoo Finland (HQ) and Stockholm Sweden. You can visit the offices at your convenience to meet the Team Lead and team.

• Recruitment process: To ensure a smooth and informative process you will meet our People Integrator ISV Sales Director team members and CRO. Demo case and reference checks are included in the process.

Hear From Our Sales Team Members

I joined because I wanted to build something not just hit a number. At Frends my customer feedback goes straight to product. Thats incredibly motivating.

The autonomy is real. My manager trusts me to manage my territory. No micromanagement no BSjust clear expectations and support when I need it.

The team support is incredible. When I need help with a deal I can ping anyonefrom product to our CROand get a response within hours.