Branding Specialist
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Job Location:
Monthly Salary:
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
About Drip Capital
We are a US-based fintech company revolutionizing global trade for SMEs. At Drip Capital were redefining the future of trade finance and facilitation empowering small and medium-sized enterprises (SMEs) to scale internationally with ease.
With the global SME trade market exceeding $5 trillion our mission is to provide businesses in emerging markets with seamless access to capitaleliminating red tape and outdated processes. By leveraging cutting-edge technology we make trade finance fast efficient and hassle-free. Beyond financing we simplify trade and sourcing helping SMEs navigate global markets effortlessly.
Headquartered in Palo Alto California with offices in India Drip Capital is strategically positioned to meet the evolving needs of SMEs in emerging markets.
Backed by top investorsincluding Accel Peak XV Wing VC Sequoia India Y Combinator GMO SMBC Japan Barclays and IFCDrip has facilitated over $7 billion in trade across 10000 buyers and sellers. As we continue to grow we remain committed to transforming global trade for SMEs worldwide.
Role Overview
We are looking for a Brand & Communications professional who can build and scale brand strategy from the ground up while driving high-impact go-to-market initiatives. This role will own positioning messaging and brand storytelling across products and campaigns working closely with product sales and leadership to shape how the brand shows up in the market.
You will be responsible for strengthening brand identity enabling business growth and ensuring consistent compelling communication across all touchpoints.
Key Responsibilities
Brand Strategy & Positioning
- Build and evolve brand strategy from scratch for products or business lines
- Define positioning messaging frameworks and value propositions aligned with customer needs
- Ensure brand consistency across campaigns launches and channels
- Strengthen brand trust recall and long-term customer loyalty
Go-To-Market & Product Launches
- Own marketing for a product suite or category from positioning to execution
- Design and execute scalable GTM playbooks for new launches and market expansions
- Lead high-visibility product launches and integrated campaigns across online and offline channels
- Enable sales teams with messaging pitch decks playbooks and collateral that convert
Campaigns Content & Communications
- Conceptualize and execute brand campaigns end-to-end: ideation production rollout and performance tracking
- Craft compelling narratives and messaging aligned with brand values
- Lead content strategy across digital social and owned channels
- Drive organic growth and engagement through strong storytelling and community conversations
Cross-Functional Collaboration
- Act as the bridge between product sales design and leadership teams
- Translate product capabilities into customer-centric stories
- Collaborate with agencies partners and vendors for campaigns and brand initiatives
Brand Building & Impact Measurement
- Build and maintain brand guidelines and visual/verbal identity
- Track brand health campaign impact and engagement metrics
- Drive continuous improvement through insights and experimentation
What Were Looking For
- 58 years of experience in brand marketing communications or integrated marketing
- Proven experience owning brand strategy and GTM for products or categories
- Strong storytelling messaging and positioning skills
- Experience working closely with product and sales teams
- Hands-on experience with product launches rebrands or market expansions
- Strong understanding of digital social and offline brand touchpoints
- Ability to think strategically and execute with speed and precision
- Comfort operating in fast-paced high-growth environments
Nice to Have
- Experience in fintech SaaS consumer tech or B2B products
- Experience launching products into new markets or segments
- Prior experience with brand collaborations events or partnerships
Required Experience:
IC
Key Skills
- Sales Experience
- Crane
- Customer Service
- Communication skills
- Heavy Equipment Operation
- Microsoft Word
- Case Management
- OSHA
- Team Management
- Catheterization
- Microsoft Outlook Calendar
- EHS
About Company
Work At Drip/c Drip uses technology to re-engineer the core of international trade finance. Our mission is to enable growing companies in all corners of the world finance their cross-border trade at the click of a button. We have a team of highly skilled individuals across San Francis ... View more
