Manager, Communications

COMMUNICATION PLANNING

Ensure that regional communication plans leverage the most effective and efficient media strategies to drive earned media coverage across both traditional platforms and social media engaging new consumers daily across the portfolios under your leadership.

The Communications department will in most cases serve as the media network lead for all marketing events and activations in the regionparticularly those projects with a strong emphasis on earned media outcomes. As such the department is responsible for assembling the Media Captains table and developing the overall media plan (PEMO PLAN) for each project where the communications team acts as the Media Captain. This plan will require approval from the communications and programming teams in Santa Monica. The Senior Manager of Communications will lead specific portfolios within the region and act as the primary point of contact for all media aspects related to their designated projects.

Gain an in-depth understanding of local consumer media consumption habits and the related media market. Use this knowledge to create the most efficient and impactful comprehensive plans for the regions marketing activities.

Cultivate a robust network of editors journalists freelance writers social media producers and photographers to effectively bring content to life.

ALWAYS ON ACTIVITY

The Communication team collaborates closely with the field marketing and regional marketing teams to identify and uncover the most impactful ideas with media potential. Once these ideas are identified the regional team works alongside experts in Santa Monica to transform them into fully developed projects or media products that can be incorporated into the BP (Business Plan) the Limitless Pitch or the MNLT monthly rolling projects fund.

Additionally the Communication team manages ongoing initiatives such as athlete stories and year-long national campaigns. They work hand-in-hand with media relations to leverage relevant content from the regions for pitching to key national media outlets including both traditional and social media platforms.

For always on activities such as FMEDL (earned content for athletes) FORBS and collegiate outreach the focus is on maintaining a consistent presence in front of consumers through earned social outreach. This effort is carried out in collaboration with other departments including production creator marketing and sports marketing.

CAMPAIGN EXECUTION

Define objectives goals messages and strategies for each project. Whether serving as the Media Captain or the communications lead this will be an ongoing responsibility.

Identify the appropriate media amplification channels for each project or campaign.

Serve as the Red Bull Media Liaison for the region identifying stories and media opportunities that resonate most with your target audiencewhether these opportunities stem from your specific project or the global WORB initiatives.

Evaluate media outcomes by conducting either a mini PIR or a full PIR in consultation with Santa Monica functional leads. Provide insights on what worked what didnt work and lessons learned sharing these insights across the Media Network and the marketing team.

Keep SAMO informed about opportunities that could be elevated to the national or global level.

FIELD OVERSIGHT

The communications team serves as the central point of contact for any media inquiries from the field team in your region. You will support the field team by providing access to a list of agencies videographers photographers and media production companies that can assist them in executing smaller media projects. Additionally coaching and guiding the field team will be an essential part of your role.

Qualifications :

5 years of experience in a communications role for a major brand. A Bachelors degree in Business Communications or Journalism is preferred.

A natural storyteller with an editorial mindset and creative vision.

Proven ability to deliver results under tight deadlines.

Strong background in creativity and project management.

Demonstrated success in developing strategies to enhance audience engagement.

Skilled at building relationships across various media fields digital platforms and entertainment industries.

A collaborative and adaptable team player who ensures tasks are completed effectively.

Brings passion to their work and inspires those around them.

Deeply familiar with and immersed in the U.S. media industry.

Possesses excellent knowledge of both traditional and digital media landscapes.

Hands-on curious open-minded and creative.

Strong problem-solving skills and adept at mediating and aligning conflicts of interest.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85360 - 128040  cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull Media House North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time