Content Strategist

Wells Fargo Bank

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profile Job Location:

Minneapolis, MN - USA

profile Monthly Salary: $ 77000 - 145000
Posted on: 4 hours ago
Vacancies: 1 Vacancy

Job Summary

About this role:

This position in our In-House Agency is responsible for shaping and organizing content across complex multi-channel marketing and customer experience initiatives. The work spans content strategy information architecture and UX writing ensuring that content is purposeful scalable and aligned with brand standards and business objectives. This position offers a hybrid work schedule and will sit in Charlotte NC Minneapolis MN or San Francisco CA. The Wells Fargo job profile is Content Designer.


In this role you will:

  • Synthesize customer business and platform insights to guide content strategy for campaigns and programs

  • Assess content needs and define structures such as content types categories frameworks and presentation rules

  • Create taxonomies metadata models templates and writing guidelines for CMSready content

  • Collaborate across teams to develop messaging architectures content rules and documentation for digital experiences

  • Build multi-channel CRM journeys including email direct mail and web interactions

  • Write and edit content across formatsfrom web pages to UX microcopyusing brand voice and editorial standards

  • Establish governance and operational standards that support quality consistency and scalability


Required Qualifications:

  • 2 years of Graphic or Website Design experience or equivalent demonstrated through one or a combination of the following: work experience training military experience education


Desired Qualifications:

  • Experience leading content strategy for integrated marketing or digital experience initiatives

  • Experience with content modeling taxonomy development and metadata design

  • Experience applying UX writing principles to complex digital interfaces

  • Experience developing content governance structures and editorial standards

  • Experience with CRM platforms marketing automation tools and digital experience platforms

  • Experience translating strategic objectives into structured content plans and reusable frameworks


Office Locations & Pat Ranges:

  • 401 South Tryon Street - Charlotte NC ($77000 - $121000)

  • 600 South 4th Street - Minneapolis MN ($85000 - $133000)

  • 333 Market Street - San Francisco CA ($92000 - $145000)

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance skills experience or work location. Employees may also be eligible for incentive opportunities.

$77000.00 - $145000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits many of which are listed below. VisitBenefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance critical illness insurance and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Posting End Date:

6 Feb 2026

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit Market Financial Crimes Operational Regulatory Compliance) which includes effectively following and adhering to applicable Wells Fargo policies and procedures appropriately fulfilling risk and compliance obligations timely and effective escalation and remediation of issues and making sound risk decisions. There is emphasis on proactive monitoring governance risk identification and escalation as well as making sound risk decisions commensurate with the business units risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process visitDisability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

About this role:This position in our In-House Agency is responsible for shaping and organizing content across complex multi-channel marketing and customer experience initiatives. The work spans content strategy information architecture and UX writing ensuring that content is purposeful scalable and ...
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Key Skills

  • Compliance Management
  • Information Management
  • Proofreading
  • Social Intelligence
  • Content Quality
  • Factual Information
  • Video Packages
  • Conduct Interviews
  • Records Management
  • Creative Content
  • Editorials
  • News Stories
  • Newsgathering
  • Content Reviews

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