Manager, Segment Growth Marketing

POSITION SUMMARY

• The Segment Growth Marketing Manager for Commercial & Industrial (C&I) is responsible for driving revenue growth strengthening customer and partner relationships and elevating Vertivs market reputation across high-growth mission-critical industries. This role brings deep experience in power management and data center infrastructure solutions understands the dynamics of regulated and specification-driven markets and has proven success working with Group Purchasing Organizations (GPOs) and channel ecosystems.

RESPONSIBILITIES

Revenue & Demand Generation Execution

• Execute integrated demand generation programs aligned to revenue targets for Healthcare Manufacturing Semiconductor EV/Battery and Pharma segments.
• Support pipeline creation and influence through targeted campaigns account-based initiatives and regional activations.
• Partner with Sales to align marketing activities with account plans opportunity stages and segment priorities.
• Track campaign performance report results and optimize programs based on data and feedback.

Relationship Management & Collaboration

• Act as the day-to-day marketing partner for sellers and segment stakeholders.
• Support engagement with consultants EPCs GPOs and channel partners to drive influence and specification positioning.
• Collaborate cross-functionally with Global COEs Brand Content Digital and Product Marketing to ensure effective execution.

Market Reputation & Content Activation

• Activate vertical-specific messaging and content that positions Vertiv as a trusted partner in mission-critical C&I environments.
• Support thought leadership programs industry events innovation visits and customer engagements.
• Ensure consistent messaging across campaigns presentations events and customer touchpoints.

Sales Enablement & Field Support

• Execute sales enablement initiatives including vertical value propositions playbooks presentations and customer-ready assets.
• Support sellers with customer insights use cases and competitive positioning relevant to each segment.
• Gather field feedback to continuously improve enablement tools and marketing programs.

QUALIFICATIONS

• Bachelors degree in Marketing Business Engineering or related field.
• 8-10 years of experience in B2B marketing segment marketing or demand generation within industrial critical infrastructure power or data center environments.
• Experience supporting Healthcare Manufacturing Semiconductor EV/Battery or Pharma markets is strongly preferred..
• Exposure to working with GPOs consultants EPCs specification-driven buying processes. And account-based marketing
• Strong execution skills with attention to detail timelines and follow-through.
• Ability to work cross-functionally and manage multiple initiatives simultaneously.
• Demonstrated ability to drive pipeline creation acceleration and revenue influence.
• Excellent communication storytelling and cross-functional collaboration skills.
• Comfortable operating in a fast-paced high-impact role.
• Willingness to travel as needed to support customers partners and key events.
• MBA or advanced degree preferred; certifications in AI cloud data center or enterprise IT; experience with partner-led go-to-market models preferred.
• Marketing Automation Platform (Eloqua) 6sense and/or CRM Platform (Oracle Sales Cloud) Sprinklr Wrike experience a strong plus/preferred.

PHYSICAL & ENVIRONMENTAL DEMANDS

• Experience in a global multi-cultural environment.
• Ability to work in standard office environment.

TIME TRAVEL REQUIRED

• 10%.

The successful candidate will embrace Vertivs Core Principals & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPALS: Safety. . Teamwork. Diversity & Inclusion.

OUR STRATEGIC PRIORITIES

• Customer Focus
• Operational Excellence
• High-Performance Culture
• Innovation
• Financial Strength

OUR BEHAVIORS

• Own It
• Act With Urgency
• Foster a Customer-First Mindset
• Think Big and Execute
• Lead by Example
• Drive Continuous Improvement
• Learn and Seek Out Development

At Vertiv we offer the stability of a global leader in a growing industry andthe opportunity of a startup. We design manufacture and service the mission-critical infrastructure technologies for vital applications in data centers communication networks and commercial and industrial environments. With $5 billion in sales a strong customer base and global reach in nearly 70 countries our move to establish a standalone business enables us to deliver greater value to our customers and create new opportunities for our people.

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring terms of employment mobility training compensation and occupational health without discrimination as to age race color religion creed sex pregnancy status (including childbirth breastfeeding or related medical conditions) marital status sexual orientation gender identity / expression (including transgender status or sexual stereotypes) genetic information citizenship status national origin protected veteran status political affiliation or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position you can request help by sending an email to. If you are interested in applying or learning more about this role please visit the companys career page located on Authorization

No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E F-1 H-1 H-2 L B J or TN or who need sponsorship for work authorization now or in the future are not eligible for hire.