Digital Marketing Manager

We are looking for a Digital Marketing Manager to partner closely with marketing leadership and business leaders to shape digital strategy and execute that strategy through the development of platforms processes and an environment with varying levels of digital maturity this role will help develop a cohesive scalable digital ecosystem that supports brand visibility demand generation and business development across the company. This position will be based out of our Overland Park office and you may work hybrid.

Partner with the Marketing Director to align digital priorities with company growth objectives
Translate marketing and business strategies into a clear actionable digital roadmap
Contribute to the development of digital standards processes and governance across the organization
Strategically integrate AI tools to improve marketing efficiency and digital capabilities

Digital Platform Build & Governance

Guide the development of the companys digital ecosystem including website architecture analytics frameworks SEO and digital asset management systems
Support the development of campaign and account based marketing infrastructure
Oversee marketing automation and CRM integration
Design and implement scalable digital workflows standards and governance processes
Establish repeatable systems that can be applied consistently across the business

Website & User Experience

Manage the corporate website as a primary brand and growth platform
Drive user centered design content structure and continuous website optimization
Lead SEO initiatives focused on service offerings industry sectors and geographic regions
Ensure website content supports business development pursuits and client decision making
Manage internal and external partners supporting UX design and development

Campaign Development & Execution

Execute integrated digital campaigns across multiple marketing channels
Support priority sectors markets and strategic pursuits with targeted digital programs
Establish a tiered relationship marketing framework including 1 to 1 key account marketing targeted sector campaigns and broader market visibility initiatives
Balance brand awareness initiatives with measurable pipeline and performance outcomes

Digital Brand Outreach

Promote project wins technical expertise industry involvement and company culture across digital channels
Support recruiting and employer branding initiatives in collaboration with HR
Guide leadership and subject matter experts on effective digital engagement and visibility

Analytics & Optimization

Define KPIs and performance metrics across digital marketing channels
Structure ROI and ROMI tracking to connect backend data with marketing campaign performance
Develop dashboards and reporting frameworks that support strategic decision making
Use data insights to optimize user experience content strategy and campaign effectiveness

Other Duties and Responsibilities

Occasional travel may be required to attend or participate in marketing and company events
Perform additional duties and responsibilities as assigned

Bachelors degree in Marketing Digital Marketing Public Relations Communications or a related field required
8 to 12 years of experience in digital marketing ideally within B2B or professional services environments required
Demonstrated experience building and scaling digital systems and marketing platforms
Strong understanding of long sales cycles and complex B2B buying processes
Hands on experience with CMS and DAM platforms
Experience with marketing analytics and reporting tools
Experience working with marketing automation platforms
Experience managing SEO GEO and paid media initiatives