Are you someone who strives for excellence values accountability provides the best service all while reflecting unwavering integrity Our talented team members across the state follow the behaviors beliefs and outcomes of these core values to ensure that our vision is met. If youre ready to join the TSTC family and make great memories please complete our application process.

Job Description

Essential Functions

The employee will demonstrate TSTCs Core Values of Excellence Accountability Service and Integrity with internal and external stakeholders customers students and community members.

Team Leadership
Supervise and coach Marketing Specialists assign workload and support the development of professional skills and competencies.

Campaign Strategy
Translate institutional priorities into actionable marketing strategies and integrated campaigns that support student recruitment and engagement.

Cross-Functional Collaboration
Coordinate with creative digital and media teams to ensure campaigns are delivered on time and meet brand standards.

Budget Oversight
Manage campaign budgets vendor contracts and resource allocation to ensure fiscal responsibility and impact.

Campus Partnership
Serve as the primary contact for campus leadership ensuring marketing strategies are aligned with institutional objectives.

Performance Measurement
Provide reporting and insights on campaign outcomes including return on investment and recommendations for improvement.

Education & Experience

Required Qualifications
Five to seven years of progressively responsible marketing experience including supervisory responsibilities.
Demonstrated leadership in campaign strategy budget management and staff development.

Preferred Qualifications
Masters degree in Marketing Communications or related field.
Experience leading complex multi-channel campaigns in higher education or comparable settings.

Skills & Abilities

Strong storytelling and writing skills for PR articles digital content and marketing materials.

Social media expertise including content creation engagement strategies and analytics.

Basic photography and videography skills with the ability to work with professional media teams when needed.

Project and time management skills to handle multiple marketing initiatives efficiently.

Collaboration and communication skills to serve as a liaison between the campus and the CMOs office.

Public speaking and media training experience to coach campus leaders in interview readiness.

Understanding of crisis communication strategies and best practices for handling media relations in sensitive situations.

Core Competencies

Leadership and Supervision
Demonstrates the ability to manage develop and motivate staff within the marketing function.

Strategic Oversight
Effectively translates institutional goals into integrated marketing campaigns.

Fiscal Stewardship
Manages budgets and vendor contracts responsibly to maximize impact.

Cross-Functional Collaboration
Builds partnerships with campus and divisional leaders to deliver aligned outcomes.

Performance Measurement
Monitors campaign effectiveness and uses data to inform future decisions.

Communication and Influence
Engages stakeholders with clear communication and builds alignment with institutional goals.

Extra Duties Statement

This job description outlines the general responsibilities and expectations of the role. It is not intended to include every task or responsibility. Additional duties may be assigned by leadership as needed.

#LI-KG1

Equal Opportunity Employer

Texas State Technical College (TSTC) as an equal opportunity employer complies with all applicable federal and state laws regarding nondiscrimination. TSTC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race color national origin age marital status sex sexual orientation gender identity gender expression disability religion or veteran status in employment educational programs and activities and admissions.

Employment Eligibility Verification

If hired you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at TSTC.

Background Checks

A criminal history background check will be required for the finalist(s) under consideration for this position.