Director, Brand & Content Marketing

At Audible we believe stories have the power to transform lives. Its why we work with some of the worlds leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

ABOUT THE ROLE
The Brand & Content Marketing team contributes to this by serving as the strategic architects building meaningful audience experiences that inspire brand consideration and love one spoken word at a time. Within the broader organisational vision our B&CM team will be the critical catalyst translating the overarching business objective into tangible audience interactions. We will serve as the strategic bridge between Audibles ambitious marketplace opportunity and the actual connection with listeners through carefully crafted localised brand narratives tentpole content selections and in-person experiences.

The Director Brand & Content Marketing is a multifaceted marketer that will drive Audibles content strategy brand development and campaign execution across the organisation. By orchestrating cross-functional partnerships developing innovative marketing plans and overseeing both high-level strategic initiatives and day-to-day operational tasks you will play a pivotal part in elevating Audibles brand presence optimising content performance and ultimately accelerating the companys growth.

ABOUT YOU
You will embody and champion the Brand & Content Marketing team values:
- Storytellers: Build meaningful connections through compelling narratives and brand activations that inspire fandoms
- Globally-Minded: Create value for listeners everywhere while maintaining awareness of diverse marketplaces and cultural nuances
- AI-Forward: Leverage technology to create authentic scalable relationships with audiences while enhancing human connections
- Data-Driven: Measure success through tangible outcomes including brand metrics audience growth engagement rates and customer advocacy

As the Director Brand & Content Marketing you will...
- Content Marketing: Own the marketing strategy and implementation of a stream of content across hero and supporting Originals and Exclusives
- Marketing strategy brief writing dissemination and follow through
- Presentation of marketing plans to internal and external partners
- Attend shoots and manage marketing needs on set (includes talent handling)
- Work with the casting or Content leads on talent management specifically as it relates to go-to-market plans and promotional asks
- Organise campaign asset requests across all teams and shape a comprehensive strategy that draws together all aspects of the campaign
- Drive inter-company and cross-functional partnership with Creative Content Creative Strategy and Content Programming Legal Product Tech Social Media and Editorial teams to ensure robust campaign offerings
- Contribute to pre-acquisition marketing needs including promotional requirements for talent
- Review and handle marketing assets for approval
- Support cover art design for campaigns working with the Creative team as audience expert
- Develop and disseminate organic social strategy in conjunction with our Organic Social Media team and agency partners
- Work-back schedules - routine maintenance overall and by title/campaign
- Brokering strategic partnerships adopting an earned-first mentality
- Generate campaign level reporting and post campaign analysis that will drive continual learning in the team
Where assigned lead brand marketing for Audible offerings partnering with global teams to ensure brand alignment and execution based on overall direction with key duties including:
- Marketing brief support including research writing and insights
- Working closely with Media and Creative teams to develop and review strategy ideate campaign concepts and execute media plans for the Australian marketplace
- Partner with Brand Activations and Sponsorships team to support the development and implementation of strategic event frameworks ensuring alignment on brand positioning messaging architecture and priority content integration throughout the event lifecycle. Provides on-site support for major brand activations as needed

ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners imaginations offering immersive cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.

- Experience communicating and presenting to senior leadership
- Professional Degree (Bachelors degree MBA M.A. M.S. or another post-graduate degree)
- 7 years of content marketing experience with demonstrable strengths in partner and talent marketing
- Demonstrated experience of running innovative and effective cross-channel marketing campaigns (TV Digital Social Experiential)
- Excellent project management skills involving stakeholders from different teams levels and external partnership organisations
- Well organised with a keen eye for details data-driven mindset with performance tracking experience

- 10 years of content marketing experience with demonstrable strengths in partner and talent marketing
- Experience with social-first and experiential marketing and other innovative marketing formats
- Experience in partner marketing campaigns with large scale international brands
- Experience with a large-scale digital entertainment company or media/content industry desirable

Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.