Director, Brand Marketing, Premium and All-Inclusive CALA

Plantation, FL - USA

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Department:

E-commerce

Job Summary

Description

JOB SUMMARY

The Director of Brand Marketing for Premium and All-Inclusive brands in the Caribbean and Latin America (CALA) oversees the development production and tactical implementation of marketing strategies. Develops and oversees the execution of marketing strategies that align with CALA goals. Partners closely with brand leaders at regional continental and global levels as well as other discipline stakeholders to create comprehensive marketing tactical plans. Identifies incremental marketing opportunities and collaborates in the development of the annual marketing plan to achieve both shortand long-term objectives.

CANDIDATE PROFILE

Education and Experience

Required

4-year degree from an accredited university in Business Administration marketing and/or advertising required; advanced degree in Business or related area preferred

8 years of relevant experience in Marketing Loyalty Brand or a comparable professional area

Fluency in English and Spanish required.

Preferred

Advanced degree in Business or related area a plus.

Fluency in Portuguese a plus.

Director-level experience preferred.

Experience managing Premium brand marketing.

Experience managing All-Inclusive brand marketing.

CORE WORK ACTIVITIES

Brand & Loyalty Marketing

Partner with global Brand Marketing and CALA Marketing and Loyalty stakeholders to ensure delivery of efficient and effective marketing plans that boost brand awareness and drive preference.

Develop a robust marketing plan that prioritizes Premium and All-Inclusive brand presence/localization drives awareness and increases brand health. ensuring alignment with global brand leaders.

Collaborate in the development of annual budgets and manage an assigned budget ensuring efficient allocation of resources and maximizing ROI.

Analyze market trends customer insights and competitive landscape to identify opportunities for brand growth and differentiation.

Monitor and report on the performance of marketing initiatives using data-driven insights to optimize strategies and achieve KPIs.

Oversee the launch of new partnerships campaigns and offerings; use direct channels and offers to drive direct bookings and enrollments; and evolve and optimize promotions to create revenue growth and member engagement.

Manage the positioning brand guidelines and creative development of the Premium and allInclusive portfolio.

Oversee and approve brand photography content and assets as applicable.

Foster strong relationships with external partners including agencies and partners to amplify brand reach and impact.

Revenue Awareness & Loyalty Member Acquisitions

Ensure all brand activities consider the affiliation of our Premium and All-Inclusive brands to the award-winning Marriott Bonvoy travel program. Drive Marriott Bonvoy awareness and affiliation through new member acquisition marketing promotions (broad and targeted) and new offerings and benefits.

Direct Premium and All-Inclusive brand marketing initiatives projects and production to ensure that revenue objectives are achieved and opportunities are maximized with a focus on direct channels.

Develop brand and loyalty marketing campaigns & activations that ensure on-brand messaging and on-strategy content creation.

Deliver a strategic and integrated marketing plan for HALO openings across the continent as a means of driving positive brand perception and portfolio affiliation.

Performance Measurement:

Establish and track key performance indicators (KPIs) to measure the effectiveness of assigned initiatives.

Utilize data analytics to drive decision-making and optimize marketing strategies.

Regularly report on performance metrics to stakeholders and adjust tactics as needed to achieve goals.

Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive people-first are committed to non-discrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.

Required Experience:

Director

DescriptionJOB SUMMARY The Director of Brand Marketing for Premium and All-Inclusive brands in the Caribbean and Latin America (CALA) oversees the development production and tactical implementation of marketing strategies. Develops and oversees the execution of marketing strategies that align with ...