SEO Manager Head Office

Role:SEO Manager -Head Office

Location: Bournemouth

Reference: HOB1170157

Closing Date: 06.02.2026

SEO Manager (up to 45k dependent upon experience) - Hobbycraft Head Office BH23 6HG

Creativity is Hobbycrafts reason for being so when you join our fantastic team you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.

SEO Manager (up to 45k dependent upon experience) - Hobbycraft Head Office BH23 6HG

This is a full-time role working 37.5 hours. Our hybrid working policy is 3 days at our Head Office in Christchurch Dorset and 2 days working from home. Our core business hours are Monday to Friday 10am to 3pm with a flexible approach to start and finish times.

About the Role

Hobbycraft is the UKs leading art and craft retailer with 108 stores across the UK a website that has grown substantially over the last 5 years and an app that was launched in 2023.

Were seeking a commercially minded data-driven SEO specialist to lead our search strategy and play a pivotal role in driving customer acquisition retention brand visibility and revenue growth across our website app and stores through SEO strategies.

As part of our wider Digital Marketing team (which also includes Digital Advertising CRM Customer Insight Loyalty and Subscriptions) youll own the SEO roadmap ensuring our brand achieves greater visiblity authority and performance in the SERP. Reporting to the Head of Digital Marketing youll also work closely with key stakeholders across Digital Advertising eCommerce Trading IT and Content to deliver a best-in-class SEO strategy that supports our business goals.

This is an exciting opportunity in a fast-paced creative and collaborative environment perfect for something who thrives on delivering measurable results communicates clearly and embraces a test-and-learn mindset.

Key Responsibilities

Lead the SEO strategy: Develop implement and continuously refine the SEO strategy to drive organic search growth improve search visibility and increase qualified traffic.

Performance analysis: Use SEO tools and analytics platforms to monitor performance identify opportunities and deliver actionable insights that improve rankings and conversions.

Cross-channel collaboration: Partner with the Digital Advertising Manager to align paid and organic search efforts ensuring a cohesive and efficient search marketing strategy.

Content and technical SEO: Work with content trading and IT teams to optimise website architecture content metadata and internal linking structures for SEO impact.

Project support: Collaborate with IT and digital product teams to ensure SEO best practices are implemented across all technical developments and platform changes.

Forecasting and reporting: Forecast organic traffic sessions and revenue impact of SEO initiatives and communicate performance to senior stakeholders.

Strategic integration: Represent SEO in marketing planning sessions ensuring SEO considerations are embedded across campaigns and content strategies.

Market awareness: Stay informed on the latest SEO trends search engine algorithm updates and industry innovations including GEO/AIO to keep our strategy ahead of the curve.

About You

Proven experience as an SEO Manager or a SEO Executive looking to take the next step and working for/on behalf of eCommerce brand(s).

Strong track record of developing and executing SEO strategies that have demonstrably driven business growth.

Experience managing or collaborating with SEO agencies and external partners.

Highly analytical with deep knowledge of SEO tools including Google Search Console Google Analytics Ahrefs SEMrush Screaming Frog and keyword ranking tools.

Collaborative communicator able to build strong relationships and influence cross-functional teams to deliver impactful SEO initiatives.

Proactive problem solver with a commercial mindset and the confidence to challenge innovate and drive continuous improvement.

Organised and adaptable comfortable operating in a fast-paced results-oriented environment.

Curious and data-driven with a passion for digital innovation and staying ahead of SEO best practices.

Benefits

33 days holiday including bank holidays pro rata growing with you during your time with us

40% colleague discount

Access to a personal pension scheme

Fun event days to fundraise for our charity partners

Annual paid-for charity volunteer day

Cycle2Work scheme

Discounted gym membership

Employee Support Programme for overall wellbeing for you and your family including financial and mortgage advice

Access to a range of high street discounts

An inclusive and creative working environment so you can truly be you and enjoy your time at work

Long service awards and gifts

We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process you can contact us at and let us know what adjustments you may need. At Hobbycraft we celebrate the joy of crafting and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill passion love of craft and customer service which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft is an equal opportunity employer who takes equality diversity inclusion and belonging very seriously we regularly review our policies and practices to ensure not only compliance but also best practise from an employment perspective. Hobbycraft are proud to be an equal opportunities employer and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race sexual orientation nationality ethnic origins religion or belief disability age gender marital or family statu

Were here to help you create

Our passion for craft is at the centre of everything we do. This is reflected in our creative and knowledgeable Hobbycraft store colleagues who are always on hand to help and our vast carefully selected range of quality products. Throughout the year we also host a variety of workshops and demos in stores and online designed to give everyone the opportunity to master a new craft or refine a beloved one.

Were here to support everyone on their crafting journey from parents looking to encourage their creative kids to student artists expert knitters model making hobbyists and more! Why not come into your local Hobbycraft store today and find the perfect craft for you