Senior Content Marketing Manager

About SurePoint

SurePoint Technologies delivers award-winning software that helps mid-sized law firms boost efficiency and maximize financial performance. Our cloud-based solutions connect client management practice management and financial systems to improve efficiency and collaboration.

With over 40 years in legal tech and a team of CPAs former lawyers and top engineers we understand what law firms need to thrive. Were passionate about building tools that reduce administrative work so our customers can focus on what matters most: serving their clients.

Job Overview
The Senior Content Marketing Manager plays a pivotal role in shaping the voice and visibility of SurePoint within the legal industry. This leader will craft strategic compelling contentboth written and visualthat attracts legal professionals supports lead generation and strengthens the SurePoint brand across all channels. This role works cross-functionally with the Communications Product Marketing and Marketing teams to bring ideas to life drive measurable impact and reinforce SurePoint as a trusted partner for law firms.

Responsibilities and Duties

Content Strategy & Creation

• Develop high-quality written and visual content tailored to legal professionals firm leadership and the legal recruiting ecosystem.
• Plan and manage content release schedules to maximize engagement and conversion and align with current demand generation campaigns.
• Reinforce the SurePoint brand through thought leadership storytelling and timely content.
• Work with product marketing and sales to create account specific or persona based messaging and content that supports the buyers journey.
• Repurpose core content into multiple formats (blogs social media video email etc.) to extend reach and impact.
• Support internal and external communications related to product launches and key initiatives.
• Leverage AI and LLM powered tools to accelerate content ideation draft development audience research and competitive analysis while maintaining editorial quality and brand voice.
• Organize and label content in ways that help AI tools find it and deliver it to the right audience.

Campaign & Project Management

• Organize and oversee multiple concurrent content projects ensuring deadlines and deliverables are met.
• Manage budgets timelines and performance outcomes for content initiatives and third party content partners.
• Support public relations and event marketing initiatives.
• Track and analyze campaign performance with a continuous improvement mindset.

Brand SEO & Market Awareness

• Strengthen SEO performance by optimizing landing pages content assets and targeted keyword strategies.
• Optimize content for AI and LLM powered discovery so they perform well in search query-based retrieval and generative AI influenced research behaviors.
• Stay current on legal industry trends competitor activity and emerging marketing best practices.
• Ensure brand consistency and a professional unified voice across all content and channels.

Tools & Operations

• Administer content marketing tools and platforms.
• Maintain project documentation and content calendars.
• Contribute ideas and perspective in marketing strategy discussions.
• Monitor emerging AI/LLM content capabilities and recommend opportunities to enhance the efficiency and scalability of the content marketing function.

Skills and Qualifications

• BA/BS in Marketing Communications English or equivalent professional experience.
• 7 years of experience in content marketing copywriting or a related role.
• Exceptional writing editing and content creation skills.
• Strong understanding of SEO and technical platform considerations.
• Experience working with AI or LLM assisted writing research or content optimization tools (preferred).
• Highly organized self-driven and able to manage multiple projects simultaneously.
• Experience working in an agile collaborative and distributed team environment.
• Comfortable conducting customer interviews and translating insights into compelling content.
• Proficiency with Microsoft Office and modern marketing tools.
• Experience developing promotional copy and consistent brand messaging.
• Ability to communicate clearly and confidently both verbally and in writing.
• Editorial mindset with strong audience awareness.
• Comfortable writing in a consistent professional brand voice.
• Familiarity with sales pipelines client lifecycle marketing and CRM aligned content strategies.
• Experience creating content specifically for the legal industry (preferred).
• Strong creative thinking skills with the ability to generate original content concepts.

Additional Qualifications (Nice to Have)

• Experience using Microsoft Office SharePoint Marketo Sprout Social and WordPress (preferred).
• Minimal travel required (10%).

At SurePoint we know our people are our greatest strength. Thats why we offer a comprehensive total rewards package and were always evolving our benefits to support employee needs at every stage of life and career.

Benefits Include

• Health Insurance (medical dental vision)
• Flexible Spending Accounts
• Life Short-term and Long-term Disability Insurance (employer paid)
• Health Savings Accounts
• Wellbeing Benefits
• 401K (immediately vested employer match)
• Paid Time Off (Flexible PTO holidays)
• Employee Assistance Program
• Summer Flex Fridays

To learn more about SurePoint and our products visit our corporate web site at and follow us on LinkedIn Facebook and Twitter.

SurePoint is proud to be an Equal Opportunity Employer. All applicants will be considered without regard to race color sex sexual orientation gender identity religion national origin ancestry age physical or mental disability veteran status medical condition or any other classification protected by law.