Sales Representative (Rental)

Caterpillar

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profile Job Location:

Singapore - Singapore

profile Monthly Salary: Not Disclosed
Posted on: 10 hours ago
Vacancies: 1 Vacancy

Job Summary

Career Area:

Sales

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

As a Rental Sales Representative you will support the Dealer Rental & Used business in achieving Rental Revenue Growth Customer growth and Coverage Growth goals.

Job Summary

The roles primary objective is to grow the Rental Revenue by growing Caterpillar machines and work tools in Dealer rental fleets and delivering your Annual Business Plan. As a Rental Sales Representative your objective is also to support Caterpillar Dealers in planning and executing ambitious growth strategies to profitably increase their rental service this end-to-end role you will need to be able to work successfully with multiple decision-makers at the Dealers (General Manager CFO Rental Manager Branch Managers Salespeople IT Manager Marketing Manager etc.) and within Caterpillar (Rental Services operations experts Cat Rental Brand & Marketing team Caterpillar Product Specialists Sales & Operations team etc.). Teamwork and the ability to coordinate many resources are critical.

What You Will Do

  • Own it - Execute on delivering the annual rental revenue customer and coverage growth and machine business goals.

  • Drive it - Lead the annual business planning process to ensure accurate dealer fleet planning and forecasting for rental machines Cat work tools Allied SEM and Used.

  • Be it - Be the face of Caterpillar as the sales liaison among dealers customers and other Caterpillar personnel.

  • Solve it - Identify analyze and resolve problems in the dealer rental operations industry with a focus on problems that are more strategic in nature.

  • Coach it Counsel dealers on Caterpillar Rental configurations best suited for the rental industry and resale.

  • Measure it - Evaluate individual dealer performance and develop appropriate recommendations to optimize dealer participation in the rental opportunity for the assigned territory.

  • Improve it - Conduct detailed analyses of dealer rental and used operations (coverage forecasting fleet management rental fleet utilization sales & operations planning etc.) with special emphasis on streamlining processes and improving dealer capability and profitability.

  • Expand it - Identify the potential Market opportunities within Existing and Emerging Markets to expand the Dealers offering to provide complete customer solutions including Rental and Used.

  • Train It - Evaluate the training needs of dealer rental operations staff and leverage materials and resources to satisfy those training requirements.

  • Guide it - Guide dealers on an optimal rental rollout strategy that maximizes dealer profitability.

  • Understand it - Counsel dealers on competitors and the competitive landscape.

  • Manage it - Manage Rental support programs within budget to reach rental objectives.

What You Have

  • Customer Focus: Knowledge of the customer value proposition and practices that align customer needs and satisfaction as primary considerations in all business decisions and the ability to leverage that information in creating customized customer solutions.

  • Industry Knowledge: Knowledge of the organizations industry group trends directions major issues regulatory considerations and trendsetters; ability to apply industry knowledge appropriately.

  • Decision Making & Critical Thinking: High level of business and financial acumen as well as strategic planning and execution skills

  • Effective Communications: Always focused on matching the right message to the audience; clear verbal and written communication.

  • Negotiating: Ability to negotiate successfully across a matrix organization and with external partners/clients constructively and collaboratively.

  • Relationship Management: Ability to work successfully with multiple decision makers at the Caterpillar dealerships and within Caterpillar.

  • Business Development: Demonstrated record of strong sales performance; ability to explore and develop potential areas of business growth.

  • Value Selling: Ability to sell ideas and influence with little to no authority

Top Candidates Will Also Have

  • A deep understanding of the Equipment Rental business and experience working for an OEM (Original Equipment Manufacturer)

  • Demonstrated record of strong sales performance

  • History of high impact performance in a dynamic business climate

  • Track record in the rental or construction equipment industry

Additional Information

  • Territory: This role covers 3 to 4 Caterpillar Dealers within South East Asia.

  • Required Business Travel: approximately 60%

How We Support You (Employee Benefits):

Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just wage because we value your performance we offer a total rewards package that provides day one benefits along with the potential of a variable bonus. Additional benefits include paid annual leave flexi leave medical and insurance. (prorated based upon hire date).

Final Details

Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however as a global company Caterpillar offers many job opportunities outside of Singapore which can be found through our employment website at Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

Posting Dates:

January 20 2026 - February 2 2026

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

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Required Experience:

IC

Career Area:SalesJob Description:Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustaina...
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Key Skills

  • Sales Experience
  • B2B Sales
  • Time Management
  • Customer Service
  • Cold Calling
  • Retail Sales
  • Territory Management
  • Upselling
  • Product Demos
  • Outside Sales
  • Medicare
  • negotiation

About Company

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Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial turbines and diesel-electric locomotives.

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