At YETI we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here youll have the opportunity to create exceptional meaningful work and problem solve with innovative team members by your side. Together youll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.
The eCommerce Specialistis responsible formaintenance andoptimizingthe YETI ANZ eCommerce site for the Australia and New Zealand regions. The role requires an understanding of Shopify SEO best practices conversion optimization best practices and the ability to use data and analytics to drive traffic improve userexperience andincrease revenue. The ecommerce Specialist will work closely with the marketing customer care operations and product teams to ensure the website is up-to-date and aligned with the overall ecommerce strategy.
Responsibilities:
Drive Online Growth
Execute eCommerce strategies to hit key KPIs: revenue traffic conversion rates and AOV.
Develop and implement pricing and promotional strategies to maximize sales and profitability.
Stay ahead of industry trends platform updates and best practices to keep YETI at the forefront of digital commerce.
Website Optimization & UX
Conduct regular site audits to ensure functionality speed and SEO optimization.
Test and refine product pages checkout flows and navigation to improve conversion and user experience.
Collaborate with marketing to launch campaigns that align with YETIs brand and business goals.
Site Maintenance & Operations
Keep the site fresh withaccurateproduct listings imagery pricing and campaign updates.
Manage daily site operations includingcampaignexecution to ensure a smoothdigitalexperience.
Monitor site performance and resolve issues quickly tomaintainreliability and security.
Analytics & Insights
Analyze site and campaign performance using tools likeGoogle Analytics.
Provide actionable insights and post-campaign analysis to inform future strategies.
Support forecasting and inventory planning tooptimizestock levels for online channels.
Collaboration & Communication
Partner with MarketingOperationsand Customer Service to deliver operational excellence.
Communicate updates performance metrics and recommendations to stakeholders.
Share emerging trends and insights with the team to drive continuous improvement.
Qualifications and Attributes:
Degree qualification in Marketing Business or Information Technology preferred
At least3 years in an eCommerce role ideally with Shopify experience
Strong understanding of SEO conversion optimization and eCommerce best practices
Proficiencyin analytics tools (Google Analytics Salesforce Commerce Cloud)
Understanding ofweb design UX and conversion rate optimization (CRO) principles
Detail-oriented with exceptional proofreading and editing skills
Ability to manage multiple projects and stakeholders in a fast-paced environment
Marketing or Business degree/diploma preferred but not essential
Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse equitable and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws.
YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection you require accommodation in order to apply for a job please contact us at .
Required Experience:
IC
Our ultra-durable coolers, drinkware and bags are the pinnacle of performance and built for every-day use. Get the gear that performs when it matters most.