About the Company
We are building a next-generation beverage brand rooted in great taste clean ingredients and a bold youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.
This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity voice and growth journey.
Role Overview
We are looking for a proactive target-driven Sales Officer to manage and grow sales within the assigned territory. The role involves distributor management general trade execution and driving both primary and secondary sales. The ideal candidate will have hands-on FMCG sales experience preferably in the beverage industry.
Key Responsibilities
Drive sales and market share growth for beverage products in the assigned territory
Manage General Trade outlets and distributor network
Ensure achievement of primary and secondary sales targets
Act as the main point of contact for existing and potential customers
Identify local market opportunities and address on-ground challenges
Present company products and schemes to retailers and distributors
Build strong relationships with retailers distributors and key accounts
Work closely with internal sales teams to meet individual and team targets
Recommend product solutions based on customer needs and cross-sell where applicable
Track daily sales activities and submit regular reports using sales tracking tools
Ensure proper product visibility availability and execution in the market
Requirements
Requirements
1 to 3 years of sales experience in FMCG preferably beverages
Experience in managing distributors and general trade
Strong understanding of primary and secondary sales
Ability to identify business opportunities at the local level
Proficiency in sales reporting and basic tracking tools
Qualifications & Skills
Proven track record of achieving sales targets
Excellent communication and interpersonal skills
Strong negotiation and persuasion abilities
Good knowledge of FMCG/Beverage sales operations
Understanding of basic marketing and B2C sales tactics
Ability to work independently as well as in a team
Willingness to travel extensively within the assigned territory
Prior retail sales experience will be an added advantage
Required Skills:
Strong understanding of FMCG / beverage / consumer brand marketing Experience across digital marketing trade marketing and on-ground activations Hands-on exposure to influencer marketing and content development Data-driven mindset with strong analytical and execution skills Ability to manage agencies and negotiate partnerships Deep understanding of Gen Z and young India consumer behavior Creative proactive and comfortable working in a fast-paced environment Experience & Qualification 35 years of hands-on marketing experience Prior experience in FMCG beverages or lifestyle brands preferred Bachelors degree in Marketing Business or related field (MBA preferred)
Required Education:
Strong understanding of FMCG / beverage / consumer brand marketing Experience across digital marketing trade marketing and on-ground activations Hands-on exposure to influencer marketing and content development Data-driven mindset with strong analytical and execution skills Ability to manage agencies and negotiate partnerships Deep understanding of Gen Z and young India consumer behavior Creative proactive and comfortable working in a fast-paced environment
About the CompanyWe are building a next-generation beverage brand rooted in great taste clean ingredients and a bold youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.This is an opportunity to join a fast-growing challenger brand and ...
About the Company
We are building a next-generation beverage brand rooted in great taste clean ingredients and a bold youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.
This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity voice and growth journey.
Role Overview
We are looking for a proactive target-driven Sales Officer to manage and grow sales within the assigned territory. The role involves distributor management general trade execution and driving both primary and secondary sales. The ideal candidate will have hands-on FMCG sales experience preferably in the beverage industry.
Key Responsibilities
Drive sales and market share growth for beverage products in the assigned territory
Manage General Trade outlets and distributor network
Ensure achievement of primary and secondary sales targets
Act as the main point of contact for existing and potential customers
Identify local market opportunities and address on-ground challenges
Present company products and schemes to retailers and distributors
Build strong relationships with retailers distributors and key accounts
Work closely with internal sales teams to meet individual and team targets
Recommend product solutions based on customer needs and cross-sell where applicable
Track daily sales activities and submit regular reports using sales tracking tools
Ensure proper product visibility availability and execution in the market
Requirements
Requirements
1 to 3 years of sales experience in FMCG preferably beverages
Experience in managing distributors and general trade
Strong understanding of primary and secondary sales
Ability to identify business opportunities at the local level
Proficiency in sales reporting and basic tracking tools
Qualifications & Skills
Proven track record of achieving sales targets
Excellent communication and interpersonal skills
Strong negotiation and persuasion abilities
Good knowledge of FMCG/Beverage sales operations
Understanding of basic marketing and B2C sales tactics
Ability to work independently as well as in a team
Willingness to travel extensively within the assigned territory
Prior retail sales experience will be an added advantage
Required Skills:
Strong understanding of FMCG / beverage / consumer brand marketing Experience across digital marketing trade marketing and on-ground activations Hands-on exposure to influencer marketing and content development Data-driven mindset with strong analytical and execution skills Ability to manage agencies and negotiate partnerships Deep understanding of Gen Z and young India consumer behavior Creative proactive and comfortable working in a fast-paced environment Experience & Qualification 35 years of hands-on marketing experience Prior experience in FMCG beverages or lifestyle brands preferred Bachelors degree in Marketing Business or related field (MBA preferred)
Required Education:
Strong understanding of FMCG / beverage / consumer brand marketing Experience across digital marketing trade marketing and on-ground activations Hands-on exposure to influencer marketing and content development Data-driven mindset with strong analytical and execution skills Ability to manage agencies and negotiate partnerships Deep understanding of Gen Z and young India consumer behavior Creative proactive and comfortable working in a fast-paced environment
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