Director of Finance & Analytics

About Ketone-IQ

At Ketone-IQ were revolutionizing the way the world thinks about energy. Our cutting-edge approach to fueling the body transcends conventional expectations pushing the boundaries of whats possible. Were the trusted choice of elite endurance athletes special operators and high performers across diverse fields from cyclists conquering the Tour de France to EMTs working double shifts on the front lines.

In 2019 our innovative ketone nutritional superfuel caught the attention of the US Department of Defense SOCOM securing a $6MM contract to power their elite forces. But our ambitions dont stop there. Were on a mission to disrupt the entire energy market bringing our high-performance fuel to everyone from professional athletes to busy professionals and active individuals.

Ketone-IQ is High Performance Energy. Were changing the way people fuel and rapidly expanding as we lead the ketone movement and were looking for a passionate driven individual to join us on this exciting journey.

About the Role

As Ketone-IQ enters its next stage of growth disciplined financial strategy and real-time analytics are core to how we scale responsibly and allocate capital effectively. This role sits at the center of forecasting omnichannel performance analytics capital planning and financial systems. You will bring structure clarity and investor-grade thinking to a rapidly growing business while guiding major decisions and building the models processes and automation that make those decisions possible.

What Youll Own

As our Director of Finance & Analytics you will be responsible for supporting Ketone-IQs explosive growth through:

Strategic Finance:

• Own and continuously improve the operating model and forecasting engine across Retail DTC and Amazon ensuring assumptions reflect the reality of rapid growth.

• Run Months End Close and forecasting process from start to finish ensuring adherence to a tight timeline for closing the books and sharing out updated forecast by the 15th of the month.

• Build standardized retailer/channel P&Ls that clearly show full gross-to-net economics: list price trade net revenue COGS freight variable opex contribution margin.

• Develop and maintain trade spend ROI models by customer and promotion type (TPR scan-downs billbacks MDF EDLP displays etc.) using historical performance and test-and-learn discipline.

Analytics & Automation:

• Build and own a company-wide omnichannel Analytics Engine that unifies DTC Amazon and Retail performance into a single set of KPIs and dashboards and provides daily guidance on deployment of capital.

• Identify repeatable workflows (month-end prep variance flags approvals A/R visibility trade tracking) and implement scalable automation with strong controls and documentation (e.g. Make/Zapier/n8n/Parabola and modern BI/AI tooling).

• Deliver decision-grade analytics across channel/customer/product (e.g. retail velocity drivers contribution margin cohort/LTV CAC thresholds pack size tests DTC & Amazon performance etc).

Finance Team Management:

• Foster a culture of financial excellence and continuous improvement by providing guidance coaching and support across the entire company.

• Assess current resources and progressively build direct and lead a lean Finance team that future proofs us from excess headcount in Finance.

Capitalization Strategy:

• Evaluate and help shape the companys capitalization strategy including the tradeoffs and sequencing of working capital facilities ABL/factoring term debt and equity financing and how each option impacts runway flexibility and cost of capital.

• Oversee cash flow management capital allocation and working capital optimization to support the businesss growth trajectory.

Accounting:

• Collaborate with Accounting to ensure proper GAAP treatment of expenses and expenditures.

• Maintain high Accounting integrity for effective audit preparation.

High Performer Traits

• Thrive in fast-moving high-growth environments.

• Equal parts strategic and hands-on.

• Deeply analytical and naturally curious.

• Customer-centric in evaluating tradeoffs growth and profitability.

• Clear communicator and strong cross-functional partner.

• High-ownership mindset.

• Comfortable building models systems and processes from scratch.

• Energized by solving hard problems and scaling what works.

Experience & Background

• Extensive background working at or with high-growth omnichannel CPG brands.

• 5 years in FP&A/strategic finance at a CPG/FMCG company or in investment banking private equity or venture capital with meaningful consumer/CPG exposure.

• Demonstrated ability to implement workflow automation and AI-enabled processes to scale finance efficiently (hands-on with modern automation/BI/AI tools).

• Exceptional underwriting and investment-style analytical skillsable to evaluate initiatives like an investor (unit economics downside cases return profile capital efficiency) and make clear go/no-go recommendations.

• Tech and data-savvy with expertise with Excel Quickbooks Power BI ERP Systems and other finance programs.

• Data-driven quantitative thinker with the ability to think strategically and qualitatively in both present and long term.

• Proven experience managing and building financial Operating Models.

• High business acumen with a focus on profitability (EBITDA).

• Process-oriented with the ability to identify define and implement scalable processes.

• Excellent communication interpersonal and leadership skills.

• Passion for health and wellness.

What Makes You a Winner

• You think like an owner and allocate capital as if its your own.

• You can simplify complex financial narratives into clear decisive recommendations.

• You instinctively look for leverage through automation and scalable systems.

• You move fast without sacrificing rigor.

• You care about building durable financial infrastructure not just hitting the next close.