Trade Marketing Manager

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

We are seeking a dynamic and commercially drivenTrade Marketing Managerto own and manage the marketing relationship for a mall cluster our key UK&I retail this high-impact role you will lead the trade marketing strategy for theShark & Ninjabrands for these partners across all relevant categories. Youll bring an integrated marketing mindset ensuring all retail activities align with broader brand and business objectives. The position is based in our central London office (Hybrid - 3 days a week).

What Youll Do:

• Retail Partner Leadership:
  Serve as the primary marketing lead for your cluster owning the relationship and end-to-end planning execution and optimisation of retailer marketing initiatives.
• Brand Leadership:
  Lead trade marketing strategy and execution for the Shark & Ninja brands.
• Omnichannel Marketing & Digital Commerce
  • Lead activation across retailer media ecosystems (e.g. onsite offsite CRM and data-led targeting)
  • Partner with retailer category managers and digital teams to optimise the digital content and conversion across key partners.
• Budget tracking & Commercial Accountability:
  • Apply an integrated marketing lens to the planning and execution of Co-op and other marketing budgets to maximise return and alignment across channels.
  • Own trade marketing performance for your retail accounts with clear accountability for ROI incremental revenue and commercial delivery against targets.
• Data-Driven Optimisation:
  Leverage internal data and insights from retailers and third-party vendors to optimise return on ad spend (ROAS) and drive continuous improvement.
• Cross-Functional Collaboration:
  • Work closely with the Sales team to ensure trade marketing plans support and enhance commercial targets.
  • Partner with Category Marketing Brand Retail Display Field Marketing Strategy Sales and Analytics to ensure alignment with cross-category product launches and brand campaigns.
  • Align trade marketing investments with UKI Media Social and PR teams to ensure unified and impactful customer-facing messaging.
• Global Collaboration:
  Work with Trade Marketing colleagues across international markets to share learnings best practices and drive continuous improvement.

What Youll Bring:

• Experience working with major UK&I retailers and navigating complex joint business planning environments.
• Proven ability to plan across multiple categories within a brand portfolio managing and balancing complex budget allocations.
• Proven ability to influence internal and external stakeholders.
• Strong understanding of ROAS and performance marketing metrics.
• A highly inquisitive mindset with a data-driven approach to problem solving and optimisation.
• Comfortable operating in a fast-paced agile environment with the ability to pivot plans quickly.
• Excellent stakeholder management and communication skills able to tailor narratives to different audiences and influence across functions.
• A growth-oriented explorer mindset forward-thinking innovative and never complacent.
• Outcome-focused prioritising goals over rigid plans and comfortable with changing direction when new insights or challenges emerge.