Senior Marketing Manager

We Deliver Progress.

As a Senior Marketing Manager you will drive the capabilities and marketing strategies that deliver best-in-class customer engagement and value management. You will be the architect of our In-Life roadmap moving customers from functional usage toward long-term advocacy and Lifetime Value (CLV).

What youll do:

• Strategic Journey Architecture: Design a holistic framework that supports customers from day one through to long-term loyalty.
• Digitisation & Engagement: Work with Product and UX to replace manual processes with automated digital-first interactions.
• Roadmap & Optimisation: Own the overarching test-and-learn framework and prioritise plans across core business objectives.
• Executive Reporting: Own the tracking and reporting of base health retention performance and value erosion mitigation for senior leadership.
• Compliance & Governance: Lead the strategic delivery of mandatory customer communications ensuring all activity adheres to regulatory guidelines.
• Risk Identification: Anticipate commercial risks such as attrition trends and implement proactive solutions to protect customer relationships.

Qualifications :

We put people first.

We are looking for a commercial and strategic leader who thrives on autonomy and possesses a digitisation and efficiency mindset. You should be a natural bridge-builder capable of navigating complex matrix organisations and influencing stakeholders across Data Product and Legal teams. As a mentor and manager you will be committed to coaching others and driving high-quality delivery in a fast-paced environment.

Your technical toolkit should include:

• Commercial Lifecycle Mastery: Extensive experience in Customer Marketing or Lifecycle roles managing the end-to-end customer value chain.
• Retention & Value Optimisation: Expert at designing frameworks to mitigate attrition and proactively manage customer risk/at-risk segments.
• Data-Driven Propensity Strategy: Experience using complex data sets and behavioural indicators to build automated customer journeys.
• Regulatory & Commercial Balance: Ability to deliver high-stakes messaging within regulated frameworks while achieving commercial targets.
• People Leadership: Proven experience managing direct reports focusing on professional development and performance management.
• AI Curiosity: Evidence of experimenting with AI to drive marketing automation or improve efficiencies.

Additional Information :

So why pick UW

Weve got big ambitions so theres going to be plenty of challenges. There are also a lot of benefits:

• An industry benchmarked salary. Well share it during your first conversation.
• Hybrid working with 2 days in the office. 
• Electric Car salary sacrifice scheme through Tusker
• Discount on our services and you get our coveted Cashback Card for free. Youll also get access to 100s of rewards and discounts through Perkbox
• A matched contribution pension scheme and life assurance up to 4x your salary. You can also access free mortgage advice and a financial wellbeing tool.
• Family-friendly policies designed to help you and your family thrive.
• Discounted private health insurance access to an Employee Assistance line and a free Virtual GP. Our wellbeing app Unmind supports your mental health.
• Belonging groups that help UW shape an even more inclusive future.
• A commitment to helping you develop your career journey through learning coaching and new experiences

Apply here!

Youve got this far... Hit apply - we cant wait to hear from you! Worried you dont hit all the criteria We welcome applications from diverse and varied backgrounds so get your application in and lets chat!

Luke de Pledge will be your point of contact throughout the recruitment process.

Not sure you meet all the requirements Let us decide! Research shows that women and members of other underrepresented groups tend not to apply for jobs if they think they may not meet every qualification when in fact they often do.

We provide equal opportunities a diverse and inclusive work environment and fairness for everyone. You are welcome to apply no matter your age disability gender marriage or civil partnership status pregnancy and maternity status race religion or belief or sexual orientation. Please dont be afraid to ask about what we can do to support your needs. All requests will be carefully and fairly considered.

Please note if you are successful and offered a role at UW you will be subject to a background check. Where checks are unsatisfactory or incomplete and/or a failure to reveal information relating to convictions that you are required to identify as part of the background checks could lead to withdrawal of an offer of employment.

Remote Work :

No

Employment Type :

Full-time