Marketing Manager – Automotive
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Job Location:
Monthly Salary:
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
About the Role
Were hiring a Marketing Manager for a fast-growing automotive company that handles end-to-end automobile sales including importing vehicles from China. The portfolio spans passenger vehicles commercial vehicles and pickups.
This role is perfect for someone who can own the full marketing funnelfrom brand visibility to lead generationacross ATL BTL TTL and digital channels.
Key Responsibilities
- Plan and execute ATL BTL and TTL marketing campaigns to drive brand awareness and vehicle sales
- Lead digital and social media marketing including paid ads content and performance tracking
- Develop and manage launch campaigns for new vehicle models and promotions
- Work closely with sales teams and dealerships to support on-ground activations and lead conversion
- Manage agency partners vendors and creatives (ATL digital media buying)
- Track campaign performance ROI and customer insights to continuously optimize strategies
- Build and maintain a consistent brand voice across online and offline channels
Required Skills & Experience
- Proven experience in ATL BTL and TTL marketing
- Strong exposure to digital marketing and social media marketing (paid & organic)
- Experience managing integrated marketing campaigns end-to-end
- Data-driven mindset with the ability to analyze and optimize campaign performance
- Strong communication and stakeholder management skills
Good to Have
- Prior experience in the automobile industry (passenger vehicles commercial vehicles or related sectors)
- Exposure to vehicle launches dealer marketing or automotive retail
- Experience working with imported brands or international OEMs
Key Skills
- Sales Experience
- Mechanic Experience
- Customer Service
- Dealership Experience
- GM Vehicles
- Management Experience
- Upselling
- Auto Service Management
- Automotive Repair
- Computer Literacy
- Leadership Experience
- Automotive Service
