MarTech & Personalization Lead

MarTech & Personalization Lead

The MarTech & Personalization Lead will play a critical role in driving the strategy and delivery

of Smiths marketing technology solutions. This role sits at the intersection of technology data

marketing automation and client strategy. The ideal candidate is both a strong operator and

strategic thinker who can shape forward-thinking personalization roadmaps while overseeing

the implementation of key MarTech platforms.

This role will ensure the successful design delivery and optimization of MarTech solutions

while also contributing to Smiths broader go-to-market strategy. A strong partnership with

strategy sales and cross-functional leaders will be essential to define offerings mature

capabilities and enable effective data-driven customer engagement across the full customer

lifecycle.

What Youll Do

Oversee the implementation of key platforms including marketing automation

customer data platforms (CDP) loyalty and personalization technologies.

Consult and guide clients on strategy architecture and implementation approaches

for marketing technologies.

Contribute to the sales & solutioning process supporting the sales and account

teams by defining solution strategy approach estimates and pricing.

Provide subject-matter expertise in evaluating MarTech tools platforms and

solution options aligned to client goals.

Execute successful implementation rollout and ongoing support of MarTech

solutions for clients.

Lead and advise on customer lifecycle marketing strategy including segmentation

personalization journeys and orchestrated campaigns.

Identify data requirements and KPIs essential to delivering measurable client project

success.

Partner with leadership to shape capability development offering strategy and

opportunities for revenue growth.

Contribute to case studies and client references showcasing effective MarTech and

personalization implementations.

Monitor industry trends to ensure Smith remains ahead of emerging tools

technologies and best practices.

Define and evolve customer lifecycle marketing frameworks that drive retention

expansion and long-term customer value across key client accounts.
What We Look For

Demonstrated experience leading MarTech implementations across automation

CDP loyalty and personalization platforms.

Strong understanding of data strategy customer segmentation and measurement

frameworks.

Proven ability to translate complex concepts into actionable strategies for both

technical and non-technical audiences.

Experience building and scaling a MarTech or personalization capability within an

agency or consulting environment.

Excellent client communication skills with the ability to influence at senior levels.

What Grabs Our Attention

Hands-on expertise with leading platforms such as SAP Emarsys Kalyvio Hubspot

Salesforce Marketing Cloud Adobe Experience Platform Braze Iterable or similar.

A track record of delivering measurable improvements in customer engagement

retention or revenue through personalization.

Experience creating compelling industry-leading case studies or thought leadership

in the MarTech space.

Ability to identify and cultivate strategic partnerships that enhance Smiths MarTech

capabilities.

A passion for innovation and continuous improvement in marketing technology.

Smith Commerce Reimagined. Performance Realized.

Smith goes beyond the traditional digital agency. We focus on converting our clients potential

into performance. With over 20 years of commerce experience at our core we bring deep

expertise coupled with an unparalleled passion for results to every engagement. By working

hand-in-hand with our clients and key partnerships with technology platforms including SAP

Commerce (formerly Hybris) and Salesforce we consistently produce commerce experiences

that help brands and businesses do more than simply improve. We help them thrive. By

combining our strategic creative analytical and technical capabilities we consistently enhance

customer experiences accelerate sales and optimize operations enabling over 500000

transactions every day and driving over $38 billion in annual revenue for our clients. Our unique

ownership structure is based on a philanthropic foundation which allows us to focus on client

outcomes before quarterly earnings reports and empowers us to make decisions focused on

helping our clients with our profits enabling socially beneficial programs. Smith has offices in

Dayton OH; Ottawa-Gatineau Canada; and Santiago Chile along with our remote workforce
distributed throughout the United States and Canada. We are the perform

Required Experience:

Senior IC