Director of High Proof Spirits

Job Summary

The Director of High Proof Spirits is a strategic and operational leader responsible for driving growth brand performance and market share across a diversespiritsportfolio. Serving as the primary liaison between supplier partners and internal teams this role develops and executes brand strategies marketing plans and sales initiatives tailored to the highproof spirits category.

The Director oversees a team that includes the Brokerage AdministratorOnPremise Key Account Managers and Spirits Merchandising Representatives ensuring seamless alignment between brand priorities and field execution. Additionally the Director leads the highproof brokerage efforts for the state of Ohio guiding strategic market development ensuring regulatory compliance and maximizing performance across the highproof segment.

Essential Duties and Responsibilities

Strategic Planning & Portfolio Development

• Develop and implement short- and long-term growth strategies for the spirits portfolio to drive market share and profitability.

• Forecast annual sales by brand and analyze market trends competitive activity and consumer behavior to inform planning.

• Establish distribution goals and pricing strategies by route and channel including specialty pricing and promotional structures.

• Create and manage annual marketing plans and budgets including monthly tactical calendars aligned with supplier and company goals.

Team Leadership & Development

• Lead and mentor a team that includes the MarketingManagers fostering a collaborative high-performance culture.

• Set clearobjectives provide regular feedback and support professional development for direct reports.

• Ensure alignment between team activities and broader brand and sales strategies.

Brand & Supplier Management

• Serve as the primary liaison betweenspiritssuppliers and internal stakeholders ensuring brand alignment and executional excellence.

• Coordinate and attend supplier meetings trade calls and market visits to assess program effectiveness andidentifynew opportunities.

• Manage brand-level marketing efforts including POS materials promotional items and media planning.

• Track and reconcile supplier funding co-op budgets and credit issuesin a timely manner.

Local Marketing & Execution

• Oversee the execution of local marketing initiatives including events ride-alongs and promotional campaigns.

• Maintain a marketing calendar and ensuretimelydelivery of materials and support to the sales team.

• Evaluate the effectiveness of local marketing activities and recommend adjustments to maximize ROI.

• Collaborate with sales leadership to align marketing efforts withsales objectivesand performance metrics.

Operational Oversight & Compliance

• Oversee operational and financial performance of the highproof spirits portfolio including monitoring sales results key market indicators and brand-level financials to ensure alignment with strategicobjectives.

• Ensure full compliance with company policies and all local state and federal liquor regulations;maintainstrict adherence to Ohio highproof brokerage requirements regulatory reporting standards and evolving industry rules and best practices.

• Manage tactical brand and supplier expenses with accuracy and fiscal discipline ensuring proper reporting and adherence to budget expectations.

• Oversee ongoing training and guidance to sales personnel to strengthen brand knowledge executional consistency and alignment with field and supplier priorities.

• Ensure compliance with all regulatory and company policies related to alcohol sales and distribution.

• Stay informed on industry regulations and best practices.

Organizational Stewardship

• Maintain open communication with company leadership and staff to support a collaborative work environment.

• Take initiative to understand roles beyond your own to support succession planning and organizational agility.

• ChampionSuperiorBeverageGroups missiontobe first-in-class by driving innovation accountability and excellence.

• Maintain open and clear communications with the ownersmanagersand other employees oftheCompany.

• Comply withall relevant company policies and procedures outlined in theSuperior Beverage GroupEmployee Handbook.

Qualifications

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledgeskilland/or abilityrequired. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Education Bachelors Degree or equivalent

• Experience seven-ten (7-10) or more years sales and management experience prefer CPG industry

• Strong understanding of Ohios highproof liquor regulations brokerage requirements and industry compliance standards.

• Demonstrated ability to lead and develop teams manage crossfunctional relationships and collaborate effectively with supplier partners.

• Proven analytical and financial acumen including experience interpreting sales data forecasting and managing budgets.

• Excellent communication presentation and negotiation skills with the ability to influence internal and external stakeholders.

• Experience developing and executing strategic marketing sales plans and field execution initiatives.

• High levelof organizational discipline attention to detail and ability to manage multiple priorities in a fastpaced environment.

• Licensing validDriversLicense