Head of GTM (Outbound)

Were hiring a Head of GTM (Outbound)!

Summary

• Flexible Title: Can tailor to reflect your skills & experience.
• Flexible Time: Can do full-time part-time side-gig (off-hours) or fractional (contract).
• Flexible Commitment: Can do short-term long-term or intermittent.

Why so flexible Were a FUNDED startup racing to launch end of Q2 2026. That gives us just 3 months to stack features while raising additional working capital. Feel free to jump in help us ship then bounce >> or stick around. A successful launch translates into lots of permanent jobs for those that want them. Were also interested in long term side gig relationships if thats what youre into - in our experience a few expert hours often beat full-time learning-curve hours.

About Us

Were a credible funded remote-first startup led by a serial technical founder and backed by a 20-person team. The product is live in private alpha.

Learn more about our founder team and comp structures at .

About The Role

This is the other half of our marketing leadership. Our Fractional CMO owns the narrative brand content storytelling category creation. You own distribution. Specifically: outbound acquisition through direct outreach automation and AI-powered systems across email LinkedIn Facebook DMs groups and communities.

No paid ads. No performance marketing. No CPMs. We meet people where they already hustle social media forums DMs and start conversations about their pain. The same systems serve both user acquisition and capital acquisition.

This is a 0-to-1 role. There is no existing playbook. There is no outbound motion to inherit and optimize. Youre building it from first experiment to scalable system. Youll work side by side with GTM engineers to stand up experiments fast get data kill what doesnt work double down on what does and turn winners into repeatable systems. Then you step back work the numbers and figure out how to scale.

Youll also manage a growing team of outbound specialists email ops LinkedIn automation Facebook/social outreach manual DM reps GTM hackers and pay-per-lead vendors. But youre not a delegator on day one. Youre in the trenches building the machine before you run it.

This is a technical hands-on outreach leadership role not a brand content or marketing manager role. If your instinct is lets run some ads or you need someone else to build the systems you manage this isnt the right fit.

Compensation

Up to $400000 max total compensation in Tier 1 cities; cash and equity components to be negotiated (amount reflects combined cash and equity components).

What Success Looks Like in 30 Days

• Youve designed and launched experiments across multiple outbound channels email LinkedIn Facebook social DMs with your GTM engineers and you have real data coming back
• Youve identified which channels show signal and which are noise and youve already killed at least one that isnt working
• Youve stood up tracking and measurement so we can see whats happening across every experiment in one place
• Youve started turning your first winning experiment into a repeatable system documented automated where possible and ready to hand off or scale
• Youve demonstrated that you can move at startup speed: experiment data decision next experiment measured in days not weeks

What Youll Do

• Build outbound from zero there is no existing motion. You design the experiments stand up the infrastructure and create the playbook from scratch
• Work hands-on with GTM engineers youre in the tools alongside them: configuring sequences wiring up automations reviewing data iterating on copy and targeting in real time
• Run fast experiments design launch measure and kill or scale outbound experiments across email LinkedIn Facebook social DMs and community channels. Cycle time is days not sprints
• Step back and work the numbers once experiments produce data you analyze whats working model CAC by channel and decide where to pour gas and where to cut
• Scale what works into systems turn winning experiments into repeatable automated playbooks that can be handed off to specialists or run by AI
• Manage the outbound team as experiments mature you lead email ops LinkedIn automation Facebook/social outreach manual DM reps GTM hackers and pay-per-lead vendors. You set targets run accountability and keep everyone moving fast
• Push AI automation hard identify where AI agents AI-varied messaging and automated flows can replace manual effort without sacrificing quality or stealth
• Protect stealth we operate in stealth mode. Outreach must feel organic never expose the product prematurely and keep us off competitors radar
• Collaborate with the CMO align outbound messaging with brand narrative; ensure what you say in DMs matches what the website says
• Report on performance with clarity and take ownership of results good or bad

What Were Looking For

• Technical and hands-on you can configure outreach tools wire up automations build dashboards and run experiments yourself. Youre not someone who draws strategy decks and waits for others to execute
• 0-to-1 experience youve built an outbound motion from nothing before not just inherited and optimized one. You know what it feels like when nothing is working yet and you have to find signal fast
• Deep fluency with GTM tooling Clay Phantom Buster Apollo Instantly Dripify HubSpot Zapier/Make GoHighLevel or similar. Youve built with these tools not just managed people who use them
• AI-native youre already using AI to vary copy personalize at scale automate sequences and compress cycle time. You have strong opinions about what works and whats hype
• Data-driven decision maker you build the dashboards track CAC by channel model unit economics and make kill/scale decisions from the numbers. No vibes no vanity metrics
• Fast experimenter your default mode is: hypothesis experiment data decision. You measure in days not quarters. You kill losers fast and double down on winners
• Can lead a team youve managed outbound specialists SDRs/BDRs or GTM operators. You know how to set targets run accountability and get results from people across skill levels. But youre also comfortable being the best individual contributor on the team when needed
• Systems thinker you see the whole outreach pipeline not just individual channels. You know how to make email LinkedIn and social DMs work together instead of in silos
• Startup speed you thrive in environments where theres no playbook things change daily and the answer to what should we try next is lets find out by tomorrow
• Stealth-aware you understand why early-stage companies need to be deliberate about what they expose and to whom

What Youre NOT

• Not a marketing manager who delegates everything and lives in slide decks
• Not a brand marketer content strategist or creative director (thats our CMO)
• Not a paid media buyer or performance marketer we dont run ads
• Not someone who needs a finished playbook handed to them you build the playbook
• Not someone who needs clean data and a stable operation before they can do their job you create both from nothing