Principal Engineer Hasbro Direct

At Hasbro our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of for adventurous and curious people who want to explore experiment and innovate tocome up withthe best ideas. Our culture has inspired our diverse team of highly skilled highly creative and highly committed individuals for 100yearsand we believe the best is yet to come.

Hasbros Direct-to-Consumer (DTC) platform connects fans worldwide through seamless intelligent and scalable digital commerce experiences. As Principal Engineeryoulldefine the technical architecture and engineering vision behind thatplatform spanning Salesforce Commerce Cloud Salesforce OMS SAP Braintree andHasbroGoidentity systems.

WhatYoullDo

Architect the Unified DTC Platform

• Define the blueprint for Hasbros global Salesforce-based architectureunifying commerce OMS data and fulfillment systems.

• Establish integration frameworks forSAP Braintree Avalara and other core enterprise systems.

• Design scalable event-driven architectures that support dynamic drops crowdfundingdigital itemsand global fulfillment.

Advance Engineering Excellence and Standards

• Apply expert-level knowledge to guide engineers across disciplines ensuring sound architectural decisions and technical craftsmanship.

• Define system reliability goals telemetry and observability standards to support large-scale fan events and product launches.

• Champion engineering best practices infrastructure-as-code and continuous delivery pipelines acrossthe DTC organization.

Mentor Lead and Partner Across Functions

• Mentor engineers and technical leads across front-end OMS data and platform teams fostering growth and shared ownership.

• Collaborate closely with Product Management Data Science CX and Design to align technology with business and fan outcomes.

• Provide deep technical insight and guidance to cross-functional project teams ensuringunifieddeliveryqualityand scalability.

Shape the Future Platform

• Evaluate and introduce emerging technologies (composable architecture event streaming generative AI predictive fulfillment).

• Lead technical design reviews and influenceenterprise architecture forums.

• Codify and communicate long-term platform principles that will guide Hasbros DTC evolution.

Minimum Qualifications

• 8 years of engineering experience in large-scale eCommerce or platform systems.

• Proven architecture and integrationexpertisein Salesforce Commerce Cloud Salesforce OMS and enterprise middleware.

• Proficiencybuilding systems usingcloud infrastructure (AWS/GCP/Azure) CI/CDandIaC(Terraform).

• Successfultrack recordof mentoring and helping grow the careers of engineers at all levels.

• Strong interpersonal verbal and written communication skills withanability to concisely convey technical concepts to leadership.

Preferred Qualifications

• Experience with SAP Braintree and complex order management flows.

• Familiarity with AI/ML integration or automation frameworks.

• Ability to influence senior stakeholders and drive cross-functional technical alignment.