Lead Generation Outreach Specialist
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Job Location:
Richmond, VA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
The Virginia Economic Development Partnership (VEDP) is seeking a Lead Generation Outreach Specialist for the Outreach Team in the Marketing & Communications Division. This position will be responsible for implementing a lead generation strategy that successfully generates results to meet the VEDP Lead Generation Teams performance metrics. The Lead Generation Outreach Specialist will be aligned along industry lines enabling them to concentrate on specific industries and build industry-related competencies.
Responsibilities:
- Execute an aggressive lead generation strategy targeting corporate prospects and site selection consultants
- Support VEDPs mission and build awareness of Virginia as a desirable business location by providing accurate information about Virginia business assets and VEDPs services
- Employ appointment setting and qualification techniques to set up high-quality appointments for Lead Generation Business Managers
- Utilize digital applications telemarketing and email techniques to conduct outreach campaigns
- Support direct marketing program with data verification and accurately updating all company and client data
- Maintain accurate records and documentation for all call campaigns
- Maintain minimum average dial-per-hour rates and positive ranking for all set appointments
Skills:
- Experience using lead generation marketing applications such as Salesforce LinkedIn Sales Navigator HubSpot ZoomInfo CB Insights and Alpha Sense is preferred
- Highly detail oriented and ability to multi-task
- Excellent communication and customer service skills
- Ability to work lead and generate results and outcomes in time-sensitive situations
- Ability to work constructively and effectively in a team environment by making positive contributions to the teams operations functions and working relationships
- Demonstrated problem solving capabilities in a business environment
- Proficiency in Microsoft Office
- Must be able to handle rejection specific to phone contacts
Experience:
- At least 1 year of experience in a business setting
- Experience working in an economic development environment is a plus
Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship.
All candidates must apply through our website A valid drivers license is required. Salary minimum: $55000. Application deadline: January 23 2026.
VEDP is an Equal Opportunity Employer. All applicants are considered for employment without regard to race sex color national origin religion sexual orientation gender identity or expression age veteran status political affiliation genetics or against otherwise qualified individuals with disabilities. It is VEDPs intent that its employment and personnel policies and practices conform to all applicable federal state and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VEDP Human Resources at 1- or. TDD 1-.
Required Experience:
IC
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
The Virginia Economic Development Partnership, a state authority created by the Virginia General Assembly to better serve existing and new companies, to expand, locate, or increase trade opportunities, by providing confidential site selection, workforce solutions, and international tr ... View more
