Manager Corporate Communications & PR
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Job Summary
Corporate Communications & Brand Voice
- Own YuMe and Maxx Marketings corporate presence on LinkedIn including publishing approved content and managing public-facing engagement.
- Sharpen our corporate brands tone of voice and visual identity in the context of B2B communications pieces.
- Draft and manage corporate editorial content ensuring full internal approval prior to publication.
PR & Media Relations
- Maintain strong relationships with B2B and B2C trade consumer and online media outlets.
- Identify opportunities to increase share of voice in the US and key European markets.
- Draft and distribute press releases with direct media follow-up.
- Identify awards gift guides and feature opportunities and manage submissions.
Editorial Advertising & Partnerships
- Draft creative briefs and coordinate development of advertising artwork.
- Manage editorial and artwork deadlines to ensure opportunities are not missed.
- Negotiate advertising rates and packages within approved budgets.
- Track delivery of negotiated editorial and advertising commitments.
- Manage the trade publication advertising budget.
- Negotiate and manage approved trade partnerships and sponsorships for industry events.
Executive Events & Reputation Management
- Coordinate executive interviews (written and in-person) and corporate features including drafting talking points and attributed quotes.
- Support event-related press communications launches and announcements.
- Attend key tradeshows to brief media manage photoshoots and support executive briefings.
- Manage crisis communications in alignment with senior leadership escalating issues as appropriate.
Planning & Reporting
- Develop and maintain the company website news/blog section.
- Plan and recommend strategic corporate news beats in alignment with the Director of Global Marketing.
- Produce and circulate monthly corporate communications reports company-wide.
Qualifications :
- Bachelors degree in Communications Public Relations Marketing Journalism or a related field.
- 58 years of experience in corporate communications PR or media relations ideally within consumer products toys licensing or entertainment industries (experience in toys or entertainment licensing is a plus but not required).
- Proven experience managing media relationships and delivering consistent PR coverage.
- Strong written and verbal communication skills with the ability to tailor messaging for executive trade and consumer audiences.
- Highly organized with strong project management skills and attention to detail.
- A proactive problem-solver mindset with the ability to navigate ambiguity and manage risk.
- Comfortable working cross-functionally with Sales Creative and senior leadership.
- Self-starter with a strong work ethic and the ability to manage multiple priorities in a fast-paced environment.
- Ability to work on occasional weekday evenings and periodically on weekends for special events and tradeshows
- Proficiency in Microsoft Office (Word Excel PowerPoint); familiarity with media monitoring tools is a plus.
Additional Information :
Application Process:
Please submit your resume and cover letter on the recruitment portal if you are interested to apply for this position. Only local candidates would be considered. All responses will be kept strictly confidential. Only shortlisted candidates will be contacted.
Maxx Group is an equal opportunity employer that employs individuals based on job-related qualifications regardless of race religion sex national origin age disabilities or any basis prohibited by law.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Media Relations
- Press Releases
- Conflict Management
- Social Listening
- Event Planning
- Strategic Planning
- Social Media Management
- Copywriting
- Writing Skills
About Company
YuMe (part of the Maxx Group) is an award-winning global toy brand that dreams of bringing people together through imagination, fun, and entertainment. YuMe, inspired by the word meaning “to dream” in Japanese, is recognized for its highly stylized plush, surprise capsules, and other ... View more
