Performance Marketing Project Manager

This is a remote position.

• Own and manage performance marketing initiatives across paid acquisition channels (primarily Meta & YouTube managing $500k/month ad spend).
  
• Translate growth goals into clear project plans timelines and deliverables across creative media buying and engineering teams.
  
• Act as the central point of coordination to ensure campaigns launch on time iterate quickly and scale efficiently.
  

• Manage the end-to-end lifecycle of performance creatives: insights briefs production launch testing iteration.
  
• Partner closely with creative strategists video editors and media buyers to ensure creative output aligns with performance objectives.
  
• Ensure a consistent pipeline of high-quality performance-driven creatives is delivered at volume.
  

• Monitor campaign performance and creative results surfacing insights trends and opportunities.
  
• Help structure testing frameworks (creative angles hooks formats audiences) and ensure learnings are documented and applied.
  
• Work with stakeholders to prioritize initiatives based on performance impact and scalability.
  

• Support the adoption of AI-first workflows across creative production research scripting and optimization.
  
• Collaborate with engineering on tools and internal platforms (e.g. AdGenius) to improve execution speed learning synthesis and automation.
  
• Continuously improve systems and processes that enable teams to move faster with clarity and accountability.
  

• Serve as a key connector between performance marketing creatives media buying and engineering.
  
• Facilitate alignment remove blockers and ensure teams are focused on the highest-impact work.
  
• Support leadership with reporting updates and performance insights.
  

• 5 years of experience in performance marketing growth or project management roles within D2C / direct-response brands.
  
• Hands-on experience working with paid media teams (Meta YouTube) and high-volume creative testing environments.
  
• Proven ability to manage complex projects across multiple stakeholders timelines and priorities.
  
• Strong understanding of performance creatives what makes ads work how they are tested and how they scale.
  
• Experience managing or coordinating creative teams (designers editors strategists freelancers).
  

• Solid grasp of direct-response fundamentals: ROAS CAC funnels creative angles hooks audience psychology.
  
• Comfortable analyzing performance data and translating it into clear next actions.
  
• Experience supporting campaigns with six-figure to seven-figure monthly ad spend.
  

• Experience in health & wellness or supplements.
  
• Familiarity with AI tools used in marketing creative production or performance analysis.
  
• Experience working in fast-scaling founder-led startups.
  
• Strong written and verbal communication skills across distributed teams.
  

• A high-ownership operator who thrives in ambiguity and builds structure where none exists.
  
• Someone who can balance speed and quality execution and insight.
  
• A natural organizer who keeps teams aligned focused and moving forward.
  
• Data-informed but execution-driven.
  

• A highly impactful role at a profitable scaling D2C company.
  
• Direct collaboration with the CEO and senior leadership.
  
• The opportunity to help build a world-class performance marketing system not just manage tasks.
  
• Exposure to cutting-edge AI-enabled marketing workflows.
  
• Competitive compensation with performance-based upside.
  
• Fully remote setup with a global team.