Category Development Manager

CATEGORY DEVELOPMENT

Develop and nurture business relationships with external retailer contacts to position RBNA as the essential partner for all category management needs.

Acquire a thorough understanding of the products attributes strategies tactics and competitive trends in the marketplace for assigned categories across both online and offline channels.

Supervise the development and implementation of optimized online and offline assortments/merchandising strategies new product launches seasonal programs and pricing/promotional planning and evaluations.

Utilize data from various sources to create impactful analytics and sales narratives identifying risks opportunities and performance gaps (e.g. distribution assortment mix growth potential sizing shelving and placement).

Apply critical thinking and problem-solving skills to proactively identify issues and opportunities enhancing analytics beyond simple reporting and translating insights into actionable retail strategies.

Collaborate effectively with Sales Marketing Shopper Marketing Shopper & Consumer Insights Brand teams eCommerce and other Category Leadership resources to establish and maintain performance management streamline reporting processes and conduct macro assessments and opportunity gap analyses.

Direct the execution of Red Bulls category management resources to develop solutions that enable the formulation of strategic plans for assigned customer teams.

Drive the implementation of category development programs by leading conversations with retailers to highlight category growth opportunities.

Integrate the customer business planning process with overarching strategic business objectives.

Transform insights into actionable strategies by executing analyzing and evaluating category plans while identifying key opportunities for Red Bull and its retail partners to leverage.

Deliver engaging presentations of Red Bulls category expertise and credentials to key retailers.

CATEGORY MANAGEMENT

Develop a robust and comprehensive understanding of the Energy category and the broader beverage industry.

Deliver state-of-the-art Category Management solutions by leveraging expertise in analyzing IRI and Nielsen syndicated scanning data Household Panel data market demographic information customer point-of-sale data loyalty metrics and the systems utilized to compile and optimize Category reviews.

Design implement and present regular Category reviews strategic plans and actionable insights in collaboration with Retailer partners.

Conduct detailed business analyses to assess sales performance pricing strategies and identify opportunity gaps for driving incremental volume growth.

Oversee the creation of Planograms and facilitate store-level roundtable discussions with Retailers to establish best-in-class practices for Category management.

ANALYSIS

Conduct analysis on the introduction of new items and assess their performance.

Perform analysis on the mix of new products and packaging.

Develop analyses to evaluate merchandising effectiveness including the impact of displays and promotions.

Maintain and enhance regular internal and retailer-specific scorecards and trackers.

Provide ad hoc category management reports trend analyses customized reports and support for special projects as required by internal or external leaders.

Stay informed about advancements and best practices in category management actively pursue knowledge to enhance departmental capabilities and professional adaptability.

Qualifications :

A Bachelors degree in Business Marketing Management Accounting Data Analytics or a related field is preferred.

A minimum of 35 years experience in consumer goods retail or syndicated data with a focus on category management sales business analytics and/or shopper insights.

Extensive experience in analyzing and applying syndicated data customer card/POS data and panel data to drive internal and external success through sales and market share growth (proficiency in data sources such as Nielsen Circana NPD Numerator 84.51 dunnhumby SPINS Stratum Spectra/Demographics SPSOneScreen Symphony Retail AI/EYC).

Ability to simplify complex data into concise compelling narratives.

Proven ability to cultivate indispensable collaborative relationships with retail customers and internal business partners across functional teams.

Highly proficient in Microsoft Office Suite including Excel Word and PowerPoint.

Excellent communication skills both verbal and written as well as expertise in delivering impactful presentations.

Strong planning and organizational skills with the ability to manage multiple projects simultaneously.

Familiarity with retail merchandising and in-store execution strategies.

CPCM (Certified Professional Category Manager) certification and/or a Masters degree is preferred.

Experience in sales analytical sales support and initiating face-to-face collaborations and initiatives is preferred.

Additional experience in managing relationships with third-party agencies including brokers and providers of data and insights is preferred.

Experience in beverages DSD (Direct Store Delivery) is strongly preferred.

Additional analytical experience and skills in tools such as Tableau Microsoft Access PowerBI ProSpace SQL VBA and Alteryx is preferred.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $92000 - $138000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time