Director, Organic Growth Marketing

Current Employees of LendingClub: Please apply via your internal Workday Account

LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank National Association Member FDIC. We are the leading digital marketplace bank in the U.S. having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future and our team is committed to making that a reality. Join the Club!

About the Role

What Youll Do

• Lead SEO and AEO strategy and execution driving organic growth and optimizing LendingClubs digital presence
• Manage external agencies and internal strategists including SEO and AEO partners ensuring best-in-class strategy and execution
• Own and optimize a portfolio of key organic growth channels including SEO AEO organic social website conversion rate optimization (CRO) and community management
• Lead technical SEO initiatives including site architecture crawlability indexation schema markup Core Web Vitals and page speed improvements
• Develop and execute a robust experimentation roadmap to test new content formats on-site and in-app optimizations search strategies and audience approaches that expand reach and improve conversion
• Partner with Product and Engineering to guide the roadmap for website performance landing page creation experimentation frameworks and discoverability enhancements. Build and refine bottom-up forecasts and performance scenarios for organic channels in partnership with Finance and Analytics
• Collaborate cross-functionally with Brand Product Marketing Analytics and Creative to ensure alignment on messaging targeting and funnel optimization across owned surfaces
• Stay ahead of trends in search social platforms on-site optimization app ecosystem changes and consumer behavior to identify new growth opportunities

About You

• 10 years of experience in organic growth web marketing SEO AEO social CRO and ASO -- preferably within consumer financial services or digital products
• Bachelors degree or higher in a related field; or equivalent work experience
• Strong expertise in technical SEO AEO content strategy link building and CRO. Deep understanding of organic growth metrics (traffic quality CVR activation engagement LTV) and measurement methodologies (incrementality cohort analysis attribution models)
• Experience with marketing automation tools web personalization A/B testing and conversion rate optimization
• Strong analytical acumen and comfort partnering with data science finance and analytics teams

Work Location
San Francisco

The above locations are eligible offices for this locations have been determined to foster in-person collaboration with this roles team or the related business lines. We utilize a hybrid work model and our teams are in-office Tuesdays Wednesdays and -person attendance is essential for this roles success and remote placement will not be offers relocation based on actual job level.

Time Zone Requirements
Primarily PT

While the position will primarily work local hours LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.

Travel Requirements
As needed travel to LendingClub offices and/or other locations as needed.

Compensation
The target base salary range for this position is 00. The base salary of the role will be determined by job-related knowledge experience education skills and location. Base salary is just one part of LendingClubs Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance employee performance and eligible earnings).

Were creating new financial services solutions for our members based on fairness simplicity and heart and we treat our employees the same way. We offer a competitive benefits package that includes medical dental and vision plans for employees and their families 401(k) match health and wellness programs flexible time off policies for salaried employees up to 16 weeks paid parental leave and more.

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LendingClub is an equal opportunity employer and dedicated to diversity equity and inclusion in the workplace. We do not discriminate on the basis of race religion color national origin sex (including pregnancy childbirth reproductive health decisions or related medical conditions) gender gender identity gender expression sexual orientation age marital status veteran status disability status political views or activity or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability please contact us at