Senior Customer Marketing Specialist

San Diego, CA - USA

Monthly Salary: $ 92000 - 116000

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

As a Senior Customer Marketing Specialist at Lytx you will play a critical role in driving customer growth and retention. You are a strategic results-driven marketer who develops and executes omnichannel campaigns that engage customers throughout their lifecycle. By building strong partnerships across internal teams and with our customers you will help deepen relationships and deliver measurable impact on loyalty retention and revenue.

The ideal candidate is a tech-savvy data-driven marketer with a passion for collaboration a bias for action and a proven ability to thrive in a fast-paced dynamic environment.

Key Responsibilities

Develop a deep understanding of customer goals industry dynamics and business objectives to identify marketing opportunities aligned with Lytxs strategy.
Design and execute customer marketing plans that support the customer lifecycle including expansion upsell cross-sell product adoption and retention.
Create impactful multi-format content that informs and engages customers.
Partner cross-functionally with sales customer success product and marketing subject matter experts to develop impactful campaigns.
Deliver personalized multi-channel campaigns using email digital direct mail enablement tools and other tactics to drive customer engagement and growth.
Monitor campaign performance analyze results and optimize efforts to improve ROI and meet key business goals.
Contribute to a culture of continuous improvement through experimentation feedback and iteration.
Perform other related duties as assigned.

Qualifications

5 years of B2B marketing experience; SaaS experience strongly preferred.
Minimum of 2 years in customer marketing or lifecycle marketing roles.
Proven success in building and executing marketing strategies that drive cross-functional alignment and measurable outcomes.
Hands-on experience designing programs to support customer retention product adoption and account expansion.
Strong analytical skills with a data-driven approach to optimizing campaign performance.
Exceptional organizational and project management abilities with keen attention to detail.
Excellent collaboration and communication skills across teams and stakeholders.
Proficiency with marketing technologies such as 6sense Marketo and Salesforce.
Solid understanding of ABM practices and customer growth strategies with a passion for staying ahead of marketing trends.

Benefits:

Medical dental and vision insurance
Health Savings Account
Flexible Spending Accounts
Telehealth
401(k) and 401(k) match
Life and AD&D insurance
Short-Term and Long-Term Disability
FTO or PTO
Employee Well-Being program
11 paid holidays plus 1 inclusive holiday per year
Volunteer Time Off
Employee Referral program
Education Reimbursement Program
Employee Recognition and Appreciation program
Additional perk and voluntary benefit programs

Salary is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is:

$92000.00 - $116000.00

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Lytx Inc. is proud to be an equal opportunity employer. Were committed to building a diverse and inclusive workforce and do not discriminate based on race color religion sex sexual orientation gender identity or expression gender genetic information uniformed service national origin age veteran status disability pregnancy or any other status protected by federal or state law. We are committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation please email . Lytx conducts background checks on applicants who receive a conditional offer of employment in accordance with applicable local state federal and regional laws. Qualified applicants with arrest or conviction records will be considered. Background check results may potentially result in the withdrawal of a conditional offer of employment and will be made in accordance with all applicable local state federal and regional laws.

Required Experience:

Senior IC

As a Senior Customer Marketing Specialist at Lytx you will play a critical role in driving customer growth and retention. You are a strategic results-driven marketer who develops and executes omnichannel campaigns that engage customers throughout their lifecycle. By building strong partnerships acro...

The ideal candidate is a tech-savvy data-driven marketer with a passion for collaboration a bias for action and a proven ability to thrive in a fast-paced dynamic environment.

Key Responsibilities

Develop a deep understanding of customer goals industry dynamics and business objectives to identify marketing opportunities aligned with Lytxs strategy.
Design and execute customer marketing plans that support the customer lifecycle including expansion upsell cross-sell product adoption and retention.
Create impactful multi-format content that informs and engages customers.
Partner cross-functionally with sales customer success product and marketing subject matter experts to develop impactful campaigns.
Deliver personalized multi-channel campaigns using email digital direct mail enablement tools and other tactics to drive customer engagement and growth.
Monitor campaign performance analyze results and optimize efforts to improve ROI and meet key business goals.
Contribute to a culture of continuous improvement through experimentation feedback and iteration.
Perform other related duties as assigned.

Qualifications

5 years of B2B marketing experience; SaaS experience strongly preferred.
Minimum of 2 years in customer marketing or lifecycle marketing roles.
Proven success in building and executing marketing strategies that drive cross-functional alignment and measurable outcomes.
Hands-on experience designing programs to support customer retention product adoption and account expansion.
Strong analytical skills with a data-driven approach to optimizing campaign performance.
Exceptional organizational and project management abilities with keen attention to detail.
Excellent collaboration and communication skills across teams and stakeholders.
Proficiency with marketing technologies such as 6sense Marketo and Salesforce.
Solid understanding of ABM practices and customer growth strategies with a passion for staying ahead of marketing trends.

Benefits: