Digital Marketing Manager

Indialantic, FL - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

ASA Entertainment has been a leader in action sports event and content production since 1994. Our company develops manages and executes over 300 event days and television programs annually in skateboarding BMX snowboarding surfing freestyle motocross and music. These events range from large-scale nationally televised festivals to smaller grassroots contests exhibitions and mobile tours.

We are currently seeking a Digital Marketing Manager to create direct and implement the companys social web mobile digital editorial and content plans. The job encompasses content development strategic planning tactical execution social listening and consumer engagement from both a B-to-B and B-to-C perspective. The position is responsible for utilizing the companys assets to form a cohesive impactful plan that delivers on a variety of objectives.

The focus will be in developing and implementing marketing strategies for the companys Super Girl Series three festival-style events created to empower and uplift women in a variety of industries and the No Hate Tour our national bullying prevention initiative produced at 250 high schools in 50 markets annually.

The individual in this position must possess excellent leadership communication and follow-up skills as well as the ability to create content strategically execute its distribution and analyze the results. The ideal candidate is a passionate proactive creative highly organized hard-working detail-oriented self-starter with a minimum of 5 years of work history in digital and social media marketing / communications.

The position is based in Indialantic FL (two blocks from the ocean) and reports directly to senior management.

Responsibilities will include:

Develop an overall ASA brand strategy
Develop and implement a social media strategy with specific goals and tracking process to increase followers and engagement
Execute social ad campaigns for ASAs events
Create / edit effective video content for social and web
Manage the companys web sites and their content
Develop and implement an email marketing strategy
Identify and establish partnerships for digital content distribution
Research identify secure and manage third-party agencies and media partners
Oversee the execution of the companys content distribution strategy
Analyze create and execute effective and efficient B2C marketing and media buying strategies for the companys events
Build and manage an effective AI strategy that allows cutting-edge use of AI technology
Oversee the companys public relations efforts
Develop guidelines and standards to ensure consistency of message and look across the companys various distribution platforms. Work to develop synergies and cross-promotion opportunities across these platforms
Manage the companys photo and video library

Skills Required:

Strong understanding of digital and social media marketing SEO AdWords digital / social media buying trends in technology social listening etc.
Proven track record of developing successful digital and social media campaigns that increased traffic and user engagement
A strong understanding of the WordPress CMS platform
High standards for writing and proof reading
Strong video editing skills
AI deployment and best practices
Business and Partnership development
Building of social ad campaigns with re-targeting expertise
Knowledge of Google Suite products
Graphic design skills with Adobe products and software (Photoshop Illustrator etc.)
Strong computer skills: MS Office Suite Adobe Suite
Bachelors or Masters degree in Marketing / Communications / Public Relations / Advertising or related field
Basic knowledge of action sports a plus

ASA Entertainment has been an established industry leader for the past 31 years and offers a fast-paced work environment and competitive benefits package. Bachelors degree from a 4 year University and a minimum of 5 years of relevant experience is required.

Required Experience:

Manager

The position is based in Indialantic FL (two blocks from the ocean) and reports directly to senior management.

Responsibilities will include:

Develop an overall ASA brand strategy
Develop and implement a social media strategy with specific goals and tracking process to increase followers and engagement
Execute social ad campaigns for ASAs events
Create / edit effective video content for social and web
Manage the companys web sites and their content
Develop and implement an email marketing strategy
Identify and establish partnerships for digital content distribution
Research identify secure and manage third-party agencies and media partners
Oversee the execution of the companys content distribution strategy
Analyze create and execute effective and efficient B2C marketing and media buying strategies for the companys events
Build and manage an effective AI strategy that allows cutting-edge use of AI technology
Oversee the companys public relations efforts
Develop guidelines and standards to ensure consistency of message and look across the companys various distribution platforms. Work to develop synergies and cross-promotion opportunities across these platforms
Manage the companys photo and video library

Skills Required:

Strong understanding of digital and social media marketing SEO AdWords digital / social media buying trends in technology social listening etc.
Proven track record of developing successful digital and social media campaigns that increased traffic and user engagement
A strong understanding of the WordPress CMS platform
High standards for writing and proof reading
Strong video editing skills
AI deployment and best practices
Business and Partnership development
Building of social ad campaigns with re-targeting expertise
Knowledge of Google Suite products
Graphic design skills with Adobe products and software (Photoshop Illustrator etc.)
Strong computer skills: MS Office Suite Adobe Suite
Bachelors or Masters degree in Marketing / Communications / Public Relations / Advertising or related field
Basic knowledge of action sports a plus

Required Experience:

Manager