Intermediate Specialist, Digital and Social Media Marketing

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Position Purpose
As a member of a highly integrated and creative communications team the Digital and Social Media Marketing Strategist provides strategic direction builds optimizes and manages comprehensive and compelling digital and social marketing plans for Telfer School of Management and its units. The Strategist recommends approaches and the tools needed to deliver a solid strategic plan aligned to the business and communication needs of Telfer and the University.

The Strategist develops a wide range of digital and social media marketing projects and strategies for a variety of clients to enhance the visibility and maximize the reputation of uOttawas Telfer School of Management and its various units among target audiences.

In this role you will:
Advisory role:

• Develops an in-depth understanding of clients business and culture and of their communications and marketing needs through productive and positive relationships.

• Identifies new growth opportunities and initiative and does return-on-investment assessments to provide ideas and recommendations to clients.

• Manages and consolidates relationships with content providers (students and freelancers) online advertising and social media agencies.

• Monitors Search Engine Optimization (SEO) and customer engagement and suggest content to ensure optimization.

• Provides trends analysis and stay current with ever-changing and rapidly growing best practices technologies strategies and tools.

Strategy development:

• Creates integrated digital and social marketing strategies across digital marketing (ex. advertising websites social media mobile technologies etc.) that connect to traditional marketing channels tactics and material in a seamless client experience to support improve and ultimately accelerate movement through the enrollment funnel after conducting research platform determination messaging and audience identification.

Project management:

• Implements manages tracks and optimizes well-executed campaigns that reach target audiences while maximizing efficiency and the effectiveness of paid-media budgets.

• Manages projects from conception through to post-production to ensure its success including timelines editorial calendars budgets resources and communication.

• Plans creates publishes and shares new content on a daily basis that builds meaningful audience connections increases brand awareness and encourages community members to engage with the brand.

• Responsible for moderating user-generated content in line with the University moderation policy.

• Oversees the production of advertising and social media content in collaboration with partners (Ex.: photos videos writing copy working with graphic designers).

• Use current software platforms and deliverability benchmarks and makes decisions that are data-driven and aligned with institutional objectives and the uOttawa brand.

• Measures campaign and digital channels performance and analyzes diverse data sets to prepare regular reports for clients and management identifying risks and successes and makes recommendations to improve return-on-investment.

• Audits the website regularly and analyzes website traffic reports on key email performance metrics using current software platforms and deliverability benchmarks and makes decisions that are data-driven and aligned with institutional objectives and the uOttawa brand.

What you will bring:

• Bachelors degree in a related field (digital media digital marketing or digital communications) or equivalent experience.

• Three (3) years of experience in the creation implementation and evaluation of digital marketing and social media strategies and plans.

• Experience using metrics to assess performance of websites campaigns and digital channels to deliver strategies and providing recommendations.

• Advanced knowledge of tools and technology including online advertising platforms (Ex.: Google ads Meta ads) social media publishing platforms (Ex.: Buffer) statistical analysis software (ex.: Google Analytics Data Studio Site Improve Search Console) SEO/SEM tools Client Relations Managers - CRM (Talisma an asset) Web content management tools (Drupal an asset).

• Knowledge of the web design process usability and accessibility best practices and standards as it pertains to digital communications online advertising digital marketing and social media channels.

• Experience with website analytics tools and generating visual reports

• Good organizational skills and strong capacity to manage and track multiple projects and demands with potentially conflicting timelines and milestones in a complex and fast-paced environment.

• Knowledge of budget optimization of digital advertising platforms.

• Strong writing skills and an ability to articulate and document strategic plans.

• Ability to prioritize solutions and strategic plans in line with requirements scope and timeline.

• Creativity for implementation of new technologies and budding ideas.

• Ability to work flexible hours including evenings and weekends.

• Ability to travel occasionally out of town.

• Bilingualism - both oral and written.

Key Competencies at uOttawa:
Here are the required competencies for all or our employees at uOttawa:

Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.

The University of Ottawa embraces diversity and inclusion in the workplace. We are passionate about our people and committed to employment equity. We foster a culture of respect teamwork and inclusion where collaboration innovation and creativity fuel our quest for research and teaching excellence. While all qualified persons are invited to apply we welcome applications from qualified Indigenous persons racialized persons persons with disabilities women and LGBTQIA2S persons. The University is committed to creating and maintaining an accessible barrier-free work environment. The University is also committed to working with applicants with disabilities requesting accommodation during the recruitment assessment and selection processes. Applicants with disabilities may contact to communicate the accommodation need. All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.

Note: if this is a union position: The hiring process will be governed by the current collective agreement related to the union affiliation noted above; you can click here to find out more.

If this is a front-line position with responsibilities to interact with students selected candidates must be rated at the Low Advanced proficiency level or higher for both oral comprehension and reading comprehension in their second official language. The rating is determined by a proficiency test designed by the Official Languages and Bilingualism Institute.

Prior to May 1 2022 the University required all students faculty staff and visitors (including contractors) to be fully vaccinated against Covid-19 as defined in Policy 129 Covid-19 Vaccination. This policy was suspended effective May 1 2022 but may be reinstated at any point in the future depending on public health guidelines and the recommendations of experts.