CRM Marketing Automations Specialist
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Job Location:
Monthly Salary:
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
Who We Are
Entain Australia & New Zealand is fearlessly transforming the racing sports and entertainment landscape - reimagining how customers experience their favourite brands.
As part of a global powerhouse operating in over 40 countries with nearly 30000 people were home to leading ANZ names like Ladbrokes Neds TAB and Betcha.
Across Entain ANZ were shaping the future of sport and gaming entertainment through creative innovation storytelling and technology - creating experiences that connect with millions of fans.
Your Impact
Join our highly respected Customer Engagement Team where we craft personalised data-driven communications that enhance every step of the customer journey.
Were looking for a passionate customer advocate with a talent for solving pain points and delivering results through smart strategic campaigns. Youll have experience in multi-channel direct marketing automation and a proven ability to build timely relevant customer journeys that drive impact.
Being data driven and a collaborator is keyyoull work closely with Brand Product and other teams to bring new initiatives to life. Youll thrive in a fast-paced data-rich environment have a sharp eye for detail and ensure every campaign meets compliance standards.
If youre a problem solver who loves turning insights into action this is your opportunity to make a real difference.
A Day in the Life
- Utilise data to find and target key customer segments.
- Identify key campaign opportunities in customer behaviours and market trends.
- Drive efficiency in execution through finding scalable solutions for segmentation and message delivery.
- Plan build and execute sophisticated customer journeys via Salesforce Marketing Cloud delivered across SMS push email and in-app notifications.
- Analyse existing campaigns continually finding new opportunities to test learn and optimise.
- Identify engaging short form copy that resonates with sport and racing fans.
- Stay updated on emerging trends and industry best practices.
Your Strengths
- Tertiary qualifications in Digital Marketing or a related field
- 1 years experience with marketing automation tools (ideally Salesforce Marketing Cloud)
- Proven success planning and executing direct marketing campaigns with strong attention to detail
- Basic skills in SQL HTML and CSS with a keen interest in data and performance analysis
- Great problem-solving ability adaptability and a proactive approach to learning
- Strong communication skills and a collaborative mindset
- An understanding of sport racing and the wagering industry (preferred but not essential).
Life at Entain
At Entain its more than a job - its a place to grow connect and make an impact. We value individuality celebrate collaboration and create space for bold ideas that move people. Here youll help shape the voice of some of Australia and New Zealands most recognised brands - while developing your own craft in a supportive ambitious team.
Perks Youll Love
- Hybrid & Flexible: Balance your life and work.
- Recognition & Rewards: Celebrate wins and enjoy retailer discounts.
- Wellbeing Perks: Support for your health and happiness.
- Workday Extras: Free breakfast snacks and onsite barista.
- Office Vibes: Pool table live sports and fun social activities.
Entain theres nothing like it.
For more information please reach out to us atorhit apply to the wagering aspect of our industry applicants must be a minimum of 18 years to apply.
Your Strengths
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Sports betting, gaming and interactive entertainment is changing, and were leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. Wit ... View more
