Marketing Specialist

Job Description:

We believe in bold ideas diverse perspectives and the drive to transform knowledge into impact. Here your curiosity fuels progress your voice shapes innovation and your ambition helps redefine whats possible within science and learning. We are a culture that obsesses over impact challenges and drives whats next to power infinite possibilities for our customers colleagues and society at large.

About the Role:

We have an exciting opportunity for a creative and driven marketing professional to make a real impact in publishing. If you have experience in content digital or trade marketing or youre on the retail side with a passion for books and the requisite skills wed love to hear from you.

Reporting to the Director Sales & Marketing within our Trade team this role will lead Wileys digital marketing strategy and develop and implement trade marketing campaigns working closely with the Editorial team Marketing Manager and local authors to bring books to market with compelling plans and creative assets. Youll also coordinate conferences and events partner with the sales team to maximise customer engagement and collaborate with retailers to drive visibility of Wiley titles.

How you will make an impact:

• Champion local authors. Own the Wiley author relationship from onboarding to launch shaping marketing strategy developing creative assets and activating promotional activities.
• Bring books to life across every channel. Design creative assets for retail campaigns and consumer advertising to ensure Wiley titles stand out. Develop lead magnets align author and social media strategies and localise global marketing materials for the ANZ market.
• Lead our digital presence. Own Wileys digital marketing strategy across website Instagram Facebook and consumer email database. Develop a content calendar grow direct-to-consumer audiences and lead the strategy and execution of paid social campaigns.
• Build powerful retailer relationships. Develop marketing partnerships with key customers through content marketing podcasts giveaways and author profile pages. Build insights through customer visits sales feedback and competitor research to maximise promotional opportunities.
• Drive product marketing. Develop deep product knowledge across local and global lines manage monthly author presentations and arm sales teams and retailers with everything they need to succeed.
• Coordinate conferences and events. Manage logistics materials and coordination for trade conferences bookstore launches and author signings attending and representing Wiley where required.
• Measure what matters. Track campaign effectiveness across digital and retail channels manage budgets and deliver performance reports that drive smarter decisions. Analyse paid and organic digital metrics to continuously refine strategy and improve ROI.
• Stay ahead of the curve. Keep up with publishing trends competitor activity and social channel developments sharing insights across teams and proactively identifying opportunities to enhance Wileys market position.

What we look for:

• A creative self-motivated marketer with a proactive approach and genuine passion for books.
• Demonstrated experience in digital marketing including organic social media strategy email marketing and paid social (Meta Ads Manager experience highly regarded).
• Strong design sensibility across print and digital formats.
• Exceptional written and oral communication skills including the ability to write compelling ad copy and marketing content.
• Skilled with marketing tools and technology with the ability to learn new systems quickly.
• Ability to thrive in a fast-paced environment juggling multiple projects with excellent attention to detail.
• Strong organisational skills to manage timelines budgets and competing priorities.
• Ability to foster strong relationships with internal stakeholders authors retailers and external agencies.
• Experience with campaign measurement digital analytics and data-driven decision-making.

Why should you join Wiley

• The team! Youll join a talented group of professionals truly passionate about the work we do.
• An open and inclusive workplace. Wiley is committed to a diverse workforce and a work environment where all colleagues are valued and can thrive.
• Commitment to continuous learning with free access to LinkedIn Learning.

We power infinite possibilities.

For more than 200 years weve transformed knowledge into discoveries that shape the world. Today our global team of innovators creators and experts is driving whats next in science education and publishingcreating impact that reaches everywhere.

Were not just observers of progress. Were the ones accelerating scientific breakthroughs advancing learning and sparking innovation that redefines entire fields and improves lives.

Here your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race color religion sex sexual orientation gender identity or expression national origin disability protected veteran status genetic information or based on any individuals status in any group or class protected by applicable federal state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates needle movers and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development and through a robust body of employee programing we facilitate a wide range of opportunities to foster community learn and grow.

We are committed to fair transparent pay and we strive to provide competitive compensation in addition to a comprehensive benefits package. It is anticipated that most qualified candidates will fall within the range however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors including but not limited to geographic location skills and competencies. Wiley proactively displays target base pay range for United Kingdom Canada and USA based roles.

When applying please attach your resume/CV to be considered.

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