Field Marketing Specialist, Western Sydney

Sydney - Australia

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

STRATEGIC DIRECTION AND RIGHTNESS OF BRIGHT PRIORITIES

Collaborate closely with the FMM to implement the field strategy and develop initiatives aimed at enhancing brand health and deepening local understanding of product functionality and relevance.

Execute marketing programs with precision and local flavour leveraging best practices that align with local requirements to achieve impactful outcomes.

Drive consumer trial through activities in line with brand values international guidelines and expectations to win consumers.

Drive relevance across key consumption occasions and moments of need by crafting targeted messaging amplifying campaign efforts and strategically activating impactful regional events.
Proactively identify and develop new ways to engage and excite consumers with the Event Vehicle.

STUDENT MARKETING PROGRAM MANAGEMENT

Set clear expectations for Student Marketeers (SMs) to bring Red Bull to key local moments and ensure a strong university sales support program that drives company objectives.
Communicate clear expectations and guidelines to SMs to achieve targets successfully in driving trial and coach and empower SMs in the planning process for a constant flow of fresh mission ideas.
Use program tools and reports to track performance identify targeting opportunities and gather key insights (e.g. consumer perceptions) to continuously improve the program.

EVENT VEHICLE PROGRAM MANAGEMENT

Effectively manage the Western Sydney Event Vehicle (EV) Program and Driver including planning execution and reporting.
Within the state Sales & Marketing plan unlock new EV opportunities across networks events and scenes to excite priority audiences in our key playgrounds.

MARKETING INNOVATION EXECUTIONAL EXCELLENCE & ORGANISATIONAL CAPABILITIES

Lead the delivery of national and regional Sports Culture and Brand programs in Western Sydney balancing owned activations with select third-party events and partnerships.
Deliver premium execution across all programs through strong logistics effective resource planning and smart management of tools and field assets (e.g. Minis infrastructure).
Lead and coach your team with an empowering approach encouraging ownership of targets that impact the business and creating development opportunities for top performers.

Qualifications :

Minimum 23 years full-time experience within events community management or commercial marketing (working within the Western Sydney community).
Experience leading or managing teams is advantageous
Familiarity of the university landscape in Australia
Strong organisational skills
Must hold a valid drivers licence and have access to a vehicle

Additional Information :

You warrant that:

You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.

Remote Work :

Employment Type :

Full-time

STRATEGIC DIRECTION AND RIGHTNESS OF BRIGHT PRIORITIESCollaborate closely with the FMM to implement the field strategy and develop initiatives aimed at enhancing brand health and deepening local understanding of product functionality and relevance. Execute marketing programs with precision and local...

STRATEGIC DIRECTION AND RIGHTNESS OF BRIGHT PRIORITIES

Collaborate closely with the FMM to implement the field strategy and develop initiatives aimed at enhancing brand health and deepening local understanding of product functionality and relevance.

Execute marketing programs with precision and local flavour leveraging best practices that align with local requirements to achieve impactful outcomes.

Drive consumer trial through activities in line with brand values international guidelines and expectations to win consumers.

Drive relevance across key consumption occasions and moments of need by crafting targeted messaging amplifying campaign efforts and strategically activating impactful regional events.
Proactively identify and develop new ways to engage and excite consumers with the Event Vehicle.

STUDENT MARKETING PROGRAM MANAGEMENT

Set clear expectations for Student Marketeers (SMs) to bring Red Bull to key local moments and ensure a strong university sales support program that drives company objectives.
Communicate clear expectations and guidelines to SMs to achieve targets successfully in driving trial and coach and empower SMs in the planning process for a constant flow of fresh mission ideas.
Use program tools and reports to track performance identify targeting opportunities and gather key insights (e.g. consumer perceptions) to continuously improve the program.

EVENT VEHICLE PROGRAM MANAGEMENT

Effectively manage the Western Sydney Event Vehicle (EV) Program and Driver including planning execution and reporting.
Within the state Sales & Marketing plan unlock new EV opportunities across networks events and scenes to excite priority audiences in our key playgrounds.

MARKETING INNOVATION EXECUTIONAL EXCELLENCE & ORGANISATIONAL CAPABILITIES

Lead the delivery of national and regional Sports Culture and Brand programs in Western Sydney balancing owned activations with select third-party events and partnerships.
Deliver premium execution across all programs through strong logistics effective resource planning and smart management of tools and field assets (e.g. Minis infrastructure).
Lead and coach your team with an empowering approach encouraging ownership of targets that impact the business and creating development opportunities for top performers.

Qualifications :

Minimum 23 years full-time experience within events community management or commercial marketing (working within the Western Sydney community).
Experience leading or managing teams is advantageous
Familiarity of the university landscape in Australia
Strong organisational skills
Must hold a valid drivers licence and have access to a vehicle

Additional Information :

You warrant that:

You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.

Remote Work :

Employment Type :

Full-time

Key Skills

Digital Marketing
Marketing
Google Analytics
Pardot
HTML5
MailChimp
Marketing Automation
Salesforce Marketing Cloud
HubSpot
Responsys
Email Marketing
Social Media Management

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About Company

Red Bull

Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more

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