Director, Digital Marketing

The Opportunity: 

Mattel is advancing its consumer first strategy by evolving how we build engage and retain relationships with our audiences. The Director of Digital Marketing and Relationship Management will lead the enterprise approach to CRM loyalty programs marketing 360 campaigns the promotional calendar and brand storytelling leveraging global toolkits. This role is responsible for developing and executing integrated data driven strategies that connect brand media content and commerce to drive engagement and long-term value across the Mattel portfolio.

What Your Impact Will Be: 

Consumer Engagement and Marketing 360 Strategy

• Define and lead the enterprise vision for Marketing 360 encompassing owned channels CRM loyalty lifecycle marketing and integrated consumer engagement
• Influence the planning and execution of cross channel campaigns in partnership with paid media commerce and brand teams to ensure a cohesive consumer journey
• Own relationship marketing strategy embedding CRM and loyalty principles into brand planning content and campaign design across all consumer touchpoints
• Drive consumer first storytelling leveraging data and insights to deliver relevant connected and emotionally resonant experiences
• Integrate CRM and loyalty programs into content partnerships and marketing activations to increase engagement retention and lifetime value
• Establish measurement frameworks to evaluate Marketing 360 effectiveness across owned earned and influenced channels

Loyalty and CRM Leadership

• Lead the evolution of loyalty programs that strengthen emotional and transactional consumer relationships
• Partner with analytics teams to identify opportunities and optimize consumer journeys across lifecycle stages and campaigns
• Own CRM strategy including segmentation lifecycle planning personalization and campaign execution

Marketing 360 Campaigns Promotional Calendar and Commercial Strategy

• Own the global marketing 360 campaign framework and ensure consistency across brands and regions
• Own the global promotional calendar and ensure alignment with campaign planning and commercial priorities
• Establish promotional and campaign guidelines that drive sales while protecting brand equity
• Partner with eCommerce paid media brand marketing and regional teams to deliver coordinated cross-channel execution

Brand Building and Experience

• Partner with brand and creative teams to develop storytelling and campaign narratives that build consumer affinity
• Advance new approaches to content experience and campaign planning that strengthen consumer connection
• Ensure campaigns balance near-term performance with long-term brand value

Leadership and Collaboration

• Lead and develop a high-performing team across CRM loyalty campaign strategy and promotional planning
• Serve as a strategic advisor within the marketing leadership team
• Collaborate across functions and regions to ensure consistent execution and global alignment

Qualifications :

What Were Looking For:

• 10 years of experience in digital marketing CRM brand marketing or integrated marketing
• Proven track record of driving consumer engagement at scale
• Strong people leader with a focus on team development and collaboration
• Deep expertise in CRM loyalty integrated campaign development and promotional strategy
• Proven ability to align relationship marketing with brand storytelling and commercial goals
• Strong analytical skills with the ability to translate data into action
• Experience influencing across marketing media creative and eCommerce teams
• Demonstrated success leading organizations toward consumer-centric marketing

What You Bring

• Strategic vision with a balance of creativity and data-driven rigor.
• Leadership presence and ability to influence at all levels.
• Passion for building meaningful lasting consumer relationships.
• Commitment to advancing Mattels digital transformation and growth agenda.
• Demonstrated a growth mindset by staying curious and continuously learning embracing challenges and improving themselves.

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time