Senior Director, Marketing Technology (MarTech)

The

Senior Director Marketing Technology (MarTech) is responsible for building and operating ServiceNows global Marketing Technology ecosystem as a strategic growth platformpowering buying-group engagement lifecycle orchestration and AI-enabled marketing at scale.

This role owns the MarTech operating system: defining how platforms data workflows and AI agents work together to enable consistent compliant and high-performing marketing execution across regions and teams. The Senior Director leads platform strategy governance and enablement while partnering closely with Digital Experience Activation Data & Analytics IT and Integrated Marketing.

This is a senior leadership role requiring deep technical fluency strong product thinking and the ability to operate at the intersection of architecture governance and business outcomes

Key Responsibilities

MarTech Strategy & Architecture

• Define and own the enterprise MarTech architecture including marketing automation CDP identity orchestration analytics and AI enablement layers.
• Translate GTM and Buying Group strategy into system behavior: orchestration logic data flows decisioning rules and activation patterns.
• Maintain a multi-year MarTech roadmap aligned to business priorities platform evolution and AI capability maturity.

Platform Operations & Enablement

• Lead day-to-day operations of core MarTech platforms (e.g. automation CDP journey orchestration CMS/CCMS integrations).
• Establish operational rigor: intake models SLAs release management platform health metrics and incident management.
• Build enablement programs that ensure marketers pods and partners can self-serve effectively within governed guardrails.

AI Automation & Agent Operations

• Operationalize AI and agent-based workflows across marketing use cases (e.g. journey optimization content generation testing targeting).
• Define human-in-the-loop accountability for all AI systems to ensure quality brand safety and regulatory compliance.
• Partner with Data Engineering and IT to scale agent orchestration responsibly across the MarTech stack.

Governance Privacy & Compliance

• Own MarTech governance across data privacy consent management AI governance and brand safety.
• Ensure compliance with global regulations (GDPR CCPA emerging AI regulations) across all marketing platforms and workflows.
• Establish clear standards for data usage integrations vendor access and third-party activation.
• Cross-Functional Leadership & Partnership
• Partner with Digital Experience and Activation leaders to ensure MarTech enables end-to-end journeys across owned and paid channels.
• Collaborate with Data & Analytics to ensure clean signal capture identity resolution measurement and closed-loop optimization.
• Act as the senior MarTech counterpart to IT/DT on architecture decisions integrations security and scalability.

Key Outcomes & Deliverables

• A scalable AI-enabled MarTech operating system aligned to Buying Groups and lifecycle engagement
• Clear platform ownership governance models and decision rights across Marketing and IT
• Improved speed-to-market for campaigns and journeys without sacrificing compliance or quality
• Increased adoption and measurable value realization from MarTech investments
• A future-ready foundation for agentic marketing and real-time orchestration

Qualifications :

Required Qualifications

Experience & Expertise

• 12 years of experience in MarTech digital platforms or marketing systems leadership
• Proven ownership of large-scale MarTech ecosystems (automation CDP identity orchestration analytics)
• Strong understanding of B2B GTM models Buying Groups lifecycle marketing and account-based strategies
• Demonstrated experience operationalizing AI and automation in production marketing environments

Technical & Strategic Skills

• Deep fluency in MarTech architecture data flows and integration patterns
• Product-oriented mindset: roadmaps backlogs adoption metrics and value measurement
• Strong governance instincts across privacy AI risk and brand safety
• Ability to balance enterprise standards with speed and flexibility for execution teams

Leadership Competencies

• Executive presence and the ability to influence across senior stakeholders
• Comfort operating in ambiguity and leading through transformation
• Strong people leadership with experience building and scaling platform teams
• Clear communicator who can translate complex technical systems into business outcome

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

No

Employment Type :

Full-time