Sr. Director, Digital Product & Experience

We are seeking an experienced and visionary Senior Director Digital Product & Experience to lead our digital product strategy and execution of our end-to-end ecommerce ecosystemspanning the initial shopping discovery site experience UI/UX design and the critical post-purchase returns process. This role is critical to driving our direct-to-consumer (DTC) growth by delivering exceptional ecommerce experiences that delight customers and drive business results. 

You will own the end-to-end digital product roadmap championing customer-centric innovation while balancing technical feasibility and commercial objectives. As a senior leader you will build and mentor a high-performing product team collaborate cross-functionally with marketing ecommerce engineering site merchandising & experience customer service and operations and serve as a key voice in shaping our digital future. 

What youll get to do: 

Strategic Leadership 

• Define and execute the multi-year digital product vision and roadmap aligned with overall business strategy and revenue goals 
• Lead the DTC Ecommerce product strategy identifying opportunities to increase conversion average order value and customer lifetime value 
• Partner with Technology & Ecommerce leadership to prioritize initiatives allocate resources and communicate progress against key milestones 
• Stay ahead of industry trends competitive landscape and emerging trends to maintain market leadership 

Product Management & Execution 

• Own the full product lifecycle for web commerce platforms from discovery and ideation through launch and optimization 
• Drive site experience improvements across the entire customer journey including search browse product detail pages checkout returns and post-purchase 
• Establish and refine product management processes ensuring rigorous prioritization frameworks clear requirements documentation & effective planning 
• Champion a data-driven culture leveraging analytics A/B testing and customer research to inform decisions and measure success 

User Experience & Design 

• Lead UX/UI teams to deliver intuitive accessible and visually compelling digital experiences 
• Advocate for the customer in all product decisions ensuring usability and delight are never compromised for speed 
• Oversee user research initiatives to deeply understand customer needs pain points and behaviors 

Leadership Team Development & Collaboration 

• Build lead and inspire a team of product managers and associated roles fostering a culture of ownership innovation and continuous improvement 
• Mentor and develop team members providing clear career paths and growth opportunities 
• Collaborate effectively with engineering ecommerce marketing site merchandising & experience supply chain operations and customer service teams to deliver integrated solutions 

Operational Excellence 

• Manage vendor and platform relationships including ecommerce platforms personalization tools and third-party providers 
• Ensure site reliability performance and scalability in partnership with engineering teams 
• Own key performance indicators (KPIs) and reporting providing regular updates to leadership on product health and initiative outcomes 

Strategic Thinking  

• Ability to translate business objectives into actionable product strategies 
• Long-term vision balanced with pragmatic near-term execution 
• Strong commercial acumen 

Customer Obsession 

• Deep empathy for the end consumer  
• Commitment to user-centered design principles and passion for creating seamless delightful digital experiences 

Leadership & Influence 

• Proven ability to inspire and motivate cross-functional teams 
• Executive presence and confidence presenting to senior leadership 
• Skilled at navigating ambiguity and driving alignment across diverse stakeholders 

Technical Fluency 

• Strong understanding of modern Ecommerce technology stacks APIs and integrations 
• Ability to engage credibly with engineering teams on architecture and feasibility 
• Knowledge of analytics platforms (Google Analytics Adobe Analytics Mixpanel Amplitude etc.) personalization tools and CMS systems 

Analytical Rigor 

• Experience in defining & tracking KPIs including CVR AOV bounce rate and NPS 
• Proficiency in experimentation frameworks and statistical significance 
• Ability to synthesize complex data into clear actionable insights 

Agile & Iterative Mindset 

• Deep experience with Agile/Scrum methodologies.  
• Comfort with rapid iteration failing fast and continuous improvement with strong organizational and prioritization skills. 

Communication & Collaboration 

• Exceptional written and verbal communication. Ability to distill complex concepts for diverse audiences 
• Collaborative approach with a track record of building strong partnerships 

Qualifications :

Who you are:

• Bachelors degree in business Marketing Computer Science or related field; or equivalent experience. 
• 15 years of progressive experience in digital product management with at least 7 years in a leadership role 
• Proven track record of success in ecommerce product management within a DTC or retail brand environment 
• Deep expertise in site experience optimization conversion rate optimization and customer journey design 
• Strong UI/UX sensibility with experience leading/partnering closely with design teams to deliver exceptional user experiences 
• Experience managing and scaling high-traffic ecommerce platforms (Shopify Salesforce Commerce Cloud Commerce Tools or similar) 
• Demonstrated ability to build lead and develop high-performing product teams 
• Strong analytical skills with proficiency in leveraging data A/B testing and customer insights to drive decisions 
• Excellent communication and presentation skills with the ability to influence at all levels of the organization 
• Preferably with experience working in retail apparel brands 
• Preferably background in building mobile apps and omnichannel commerce initiatives 
• Preferred familiarity with headless commerce architectures and composable technology stacks 

Additional Information :

Our investment in you:

At Vuori were proud to offer the following to our employees: 

• Health Insurance 
• Savings and Retirement Plan  
• Employee Assistance Program 
• Generous Vuori Discount & Industry Perks 
• Paid Time Off  
• Wellness & Fitness benefits  

The salary range for this role is $220000 per year - $275000 per year. This role is bonus eligible. 

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.  

All your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time