Growth Marketing Manager, Retention & Lifecycle

Growth Marketing Manager Retention & Lifecycle

Location: San Francisco CA (3 days onsite)
Compensation: $100000 $150000 base salary equity
Employment Type: Full-Time
Visa Sponsorship: Not available

Benefits Include:

• UnitedHealthcare medical coverage (3 plans including one fully covered for employees and 50% coverage for dependents)

• 401(k) retirement plan

• Unlimited / flexible vacation policy

The Opportunity

HireNow Staffing is partnering with a healthcare startup to recruit a seasoned and skilled Growth Marketing Manager Retention & Lifecycle to take ownership of customer engagement retention and lifecycle strategy.

This role is designed for a strategic analytical and deeply customer-centric marketersomeone who enjoys building intelligent automated experiences that support users throughout their journey. Youll architect lifecycle programs from the ground up and play a critical role in driving activation engagement retention and long-term value.

Role Overview

As the Growth Marketing Manager Retention & Lifecycle you will design and scale multi-channel lifecycle programs that connect customers to the right message at the right moment. Youll blend data experimentation and empathetic storytelling to create personalized experiences across email SMS in-app messaging push notifications and retargeting.

This role partners closely with product clinical and marketing teams to ensure communications are accurate compliant and aligned with brand valuesespecially in a regulated healthcare environment.

Key Responsibilities

Candidates must demonstrate the ability to perform the following to be considered for interview:

• Own end-to-end lifecycle strategy designing launching and optimizing programs across email SMS push and in-app channels

• Map high-impact customer touchpoints that educate reassure and convert users throughout their product and care journey

• Build and scale lifecycle flows including onboarding nurture education personalization retention upsell and winback

• Continuously optimize performance through segmentation strategies content experiments and A/B testing

• Lead structured experimentation programs across messaging timing creative and channel mix

• Use cohort funnel and LTV analysis to measure impact and prioritize lifecycle improvements

• Establish and maintain strong CRM foundations including clean data flows accurate triggers and reliable event tracking

• Ensure deliverability QA privacy and HIPAA-aligned communications

• Collaborate cross-functionally with product clinical and marketing teams to ensure messaging accuracy and empathy

• Translate lifecycle insights into actionable recommendations that influence product and growth strategy

• Write clear supportive high-performing lifecycle copy across all customer touchpoints

• Simplify clinical or technical information into accessible customer-friendly communication

• Build dashboards and report regularly on performance insights and opportunities

• Own and improve core lifecycle metrics including activation retention conversion repeat usage and lifetime value

Required Qualifications

Candidates must meet the following criteria to be considered:

• 36 years of experience in a highly analytical lifecycle retention or growth marketing role

• Proven experience driving engagement and retention through email SMS and in-app channels

• Strong analytical mindset with hands-on experience in experimentation optimization and A/B testing

• Technical aptitude with CRM and lifecycle tools (e.g. Iterable OneSignal or similar platforms)

• Ability to work cross-functionally and translate data into actionable insights

Preferred Qualifications (Strongly Emphasized)

Candidates meeting these criteria will receive priority consideration:

• Experience running lifecycle marketing at a design-centric company

• Background in B2C tech digital health fintech e-commerce marketplaces or beauty

• Startup experience with clear measurable impact on retention or LTV

• Comfort operating in regulated environments with high standards for accuracy and compliance

• Strong copywriting skills with a customer-first empathetic voice

• Ability to clearly communicate complex concepts to non-marketers and stakeholders

Why This Role Stands Out

• Ownership of lifecycle strategy from foundation through scale

• Opportunity to influence retention and long-term value in a mission-driven healthcare product

• Close collaboration with product clinical and marketing leadership

• Competitive compensation equity upside and strong benefits

• Hybrid onsite structure in San Francisco with flexibility and growth opportunity

HireNow Staffing Disclaimer

HireNow Staffing is acting as a direct placement partner for this role. All candidate information is handled confidentially and evaluated against defined requirements.
This job description outlines the general scope of responsibilities and qualifications. Duties may evolve based on business needs. Only candidates meeting core qualifications will be considered for interview.